#B43038#B43038
#B43038 is a mid, vivid red. Relative luminance 0.121; OKLCH L 51.5% C 0.168 H 22.3°. Best body text is #FFFFFF at 6.14:1 contrast (WCAG AA passes).
Color values
| HEX | #B43038 |
|---|---|
| RGB | rgb(180, 48, 56) |
| HSL | hsl(356, 58%, 45%) |
| HSV | hsv(356, 73%, 71%) |
| CMYK | cmyk(0%, 73.3%, 68.9%, 29.4%) |
| CIE-LAB | lab(41.38, 52.97, 27.35) |
| CIE-LCH | lch(41.38, 59.62, 27.31°) |
| OKLab | oklab(51.52% 0.1556 0.0637) |
| OKLCH | oklch(51.52% 0.168 22.3) |
| XYZ | xyz(20.5954, 12.1058, 4.9928) |
| Luminance | 0.1210 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 3.25
Dull Red
#BB3F3F
ΔE00 3.51
Lipstick Red
#C0022F
ΔE00 3.53
Brown
#A52A2A
ΔE00 4.24
Cherry (survey)
#CF0234
ΔE00 4.80
Firebrick
#B22222
ΔE00 5.05
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B43038 #30B4AC
analogous
#B4307A #B43038 #B46A30
triadic
#B43038 #38B430 #3038B4
tetradic
#B43038 #7AB430 #30B4AC #6A30B4
square
#B43038 #7AB430 #30B4AC #6A30B4
split-complementary
#B43038 #30B46A #307AB4
monochromatic
#53161A #842329 #B43038 #D15158 #DD8187
Accessibility & contrast
On white
6.14
#B43038 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.42
#B43038 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B43038
6.14:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B43038 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B43038 | 1.00 | 6.14 | 3.42 | 6.14 |
| #FFFFFF | 6.14 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.42 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.14 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#565037
Deuteranopia (green-blind)
#776C34
Tritanopia (blue-blind)
#C60034
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #b43038; /* rgb */ color: rgb(180, 48, 56); /* oklch */ color: oklch(51.5% 0.168 22.3);
Tailwind
colors: {
custom: {
50: '#d2726e',
500: '#b43038',
950: '#000000',
},
}SCSS
$custom: #b43038; $custom-light: #d2726e; $custom-dark: #000000;
JSON
{
"hex": "#b43038",
"rgb": {
"r": 180,
"g": 48,
"b": 56
},
"hsl": {
"h": 356.364,
"s": 57.895,
"l": 44.706
},
"oklch": {
"l": 0.51521,
"c": 0.16811,
"h": 22.3
},
"luminance": 0.12103
}Semantic roles & 50–950 ramp
primary
#B43038
secondary
#79C6C2
accent
#E1D847
background
#FEF7F6
surface
#FCEDEC
border
#D5C8C7
text
#160907
muted
#847B7A