#B41B40#B41B40
#B41B40 is a mid, vivid red. Relative luminance 0.109; OKLCH L 50.1% C 0.185 H 15.0°. Best body text is #FFFFFF at 6.62:1 contrast (WCAG AA passes).
Color values
| HEX | #B41B40 |
|---|---|
| RGB | rgb(180, 27, 64) |
| HSL | hsl(345, 74%, 41%) |
| HSV | hsv(345, 85%, 71%) |
| CMYK | cmyk(0%, 85%, 64.4%, 29.4%) |
| CIE-LAB | lab(39.34, 59.54, 19.80) |
| CIE-LCH | lch(39.34, 62.75, 18.40°) |
| OKLab | oklab(50.06% 0.1784 0.0477) |
| OKLCH | oklch(50.06% 0.185 15) |
| XYZ | xyz(20.1420, 10.8605, 5.8852) |
| Luminance | 0.1086 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rose Red
#BE013C
ΔE00 2.06
Rouge
#AB1239
ΔE00 2.31
Ruby
#CA0147
ΔE00 3.98
Raspberry (survey)
#B00149
ΔE00 4.88
Cardinal
#C41E3A
ΔE00 4.93
Purplish Red
#B0054B
ΔE00 5.23
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B41B40 #1BB48F
analogous
#B41B8C #B41B40 #B4421B
triadic
#B41B40 #40B41B #1B40B4
tetradic
#B41B40 #8CB41B #1BB48F #421BB4
square
#B41B40 #8CB41B #1BB48F #421BB4
split-complementary
#B41B40 #1BB442 #1B8CB4
monochromatic
#4A0B1A #7F132D #B41B40 #DF2D58 #E76282
Accessibility & contrast
On white
6.62
#B41B40 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.17
#B41B40 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B41B40
6.62:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B41B40 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B41B40 | 1.00 | 6.62 | 3.17 | 6.62 |
| #FFFFFF | 6.62 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.17 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.62 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4B4940
Deuteranopia (green-blind)
#71683C
Tritanopia (blue-blind)
#C6002C
Achromatopsia (no color)
#5D5D5D
Design tokens & code
CSS
--color: #b41b40; /* rgb */ color: rgb(180, 27, 64); /* oklch */ color: oklch(50.1% 0.185 15.0);
Tailwind
colors: {
custom: {
50: '#d26b74',
500: '#b41b40',
950: '#000000',
},
}SCSS
$custom: #b41b40; $custom-light: #d26b74; $custom-dark: #000000;
JSON
{
"hex": "#b41b40",
"rgb": {
"r": 180,
"g": 27,
"b": 64
},
"hsl": {
"h": 345.49,
"s": 73.913,
"l": 40.588
},
"oklch": {
"l": 0.50055,
"c": 0.18462,
"h": 15
},
"luminance": 0.10857
}Semantic roles & 50–950 ramp
primary
#B41B40
secondary
#5FCCB2
accent
#F1C437
background
#FEF6F7
surface
#FCECED
border
#D5C7C8
text
#160808
muted
#847A7B