#B418AD#B418AD

#B418AD is a mid, highly saturated purple. Relative luminance 0.134; OKLCH L 54.3% C 0.234 H 330.4°. Best body text is #FFFFFF at 5.71:1 contrast (WCAG AA passes).

Color values

HEX	#B418AD
RGB	rgb(180, 24, 173)
HSL	hsl(303, 76%, 40%)
HSV	hsv(303, 87%, 71%)
CMYK	cmyk(0%, 86.7%, 3.9%, 29.4%)
CIE-LAB	lab(43.32, 71.72, -41.79)
CIE-LCH	lch(43.32, 83.01, 329.77°)
OKLab	oklab(54.29% 0.2037 -0.1156)
OKLCH	oklch(54.29% 0.234 330.4)
XYZ	xyz(26.6918, 13.3759, 40.7031)
Luminance	0.1337 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B418AD #18B41F

analogous

#6D18B4 #B418AD #B4185F

triadic

#B418AD #ADB418 #18ADB4

tetradic

#B418AD #B46D18 #18B41F #185FB4

square

#B418AD #B46D18 #18B41F #185FB4

split-complementary

#B418AD #5FB418 #18B46D

monochromatic

#480A45 #7E1179 #B418AD #E227DA #E95DE3

Accessibility & contrast

On white

5.71

#B418AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#B418AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B418AD

5.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B418AD	#FFFFFF	#000000	##FFFFFF
##B418AD	1.00	5.71	3.67	5.71
#FFFFFF	5.71	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059B1

Deuteranopia (green-blind)

#506DAA

Tritanopia (blue-blind)

#BB3467

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #b418ad;
/* rgb */ color: rgb(180, 24, 173);
/* oklch */ color: oklch(54.3% 0.234 330.4);

Tailwind

colors: {
  custom: {
    50: '#cf6ec6',
    500: '#b418ad',
    950: '#000000',
  },
}

SCSS

$custom: #b418ad;
$custom-light: #cf6ec6;
$custom-dark: #000000;

JSON

{
  "hex": "#b418ad",
  "rgb": {
    "r": 180,
    "g": 24,
    "b": 173
  },
  "hsl": {
    "h": 302.692,
    "s": 76.471,
    "l": 40
  },
  "oklch": {
    "l": 0.54286,
    "c": 0.23426,
    "h": 330.4
  },
  "luminance": 0.13374
}

Semantic roles & 50–950 ramp

primary

#B418AD

secondary

#5BCD60

accent

#F33D35

background

#FDF7FC

surface

#FAEDF8

border

#D3C8D1

text

#140813

muted

#837B82

Preview Lab

Preview with #B418AD

Body copy rendered with the generated semantic roles for this colour.

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