#B41540#B41540
#B41540 is a mid, vivid pink. Relative luminance 0.106; OKLCH L 49.7% C 0.188 H 14.3°. Best body text is #FFFFFF at 6.73:1 contrast (WCAG AA passes).
Color values
| HEX | #B41540 |
|---|---|
| RGB | rgb(180, 21, 64) |
| HSL | hsl(344, 79%, 39%) |
| HSV | hsv(344, 88%, 71%) |
| CMYK | cmyk(0%, 88.3%, 64.4%, 29.4%) |
| CIE-LAB | lab(38.92, 60.76, 19.25) |
| CIE-LCH | lch(38.92, 63.73, 17.58°) |
| OKLab | oklab(49.74% 0.1823 0.0464) |
| OKLCH | oklch(49.74% 0.188 14.3) |
| XYZ | xyz(20.0182, 10.6130, 5.8440) |
| Luminance | 0.1061 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Rouge
#AB1239
ΔE00 2.16
Rose Red
#BE013C
ΔE00 2.25
Ruby
#CA0147
ΔE00 4.06
Raspberry (survey)
#B00149
ΔE00 4.32
Purplish Red
#B0054B
ΔE00 4.69
Cranberry
#9E003A
ΔE00 5.33
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B41540 #15B489
analogous
#B4158F #B41540 #B43A15
triadic
#B41540 #40B415 #1540B4
tetradic
#B41540 #8FB415 #15B489 #3A15B4
square
#B41540 #8FB415 #15B489 #3A15B4
split-complementary
#B41540 #15B43A #158FB4
monochromatic
#460819 #7D0F2D #B41540 #E52156 #EC5880
Accessibility & contrast
On white
6.73
#B41540 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.12
#B41540 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B41540
6.73:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B41540 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B41540 | 1.00 | 6.73 | 3.12 | 6.73 |
| #FFFFFF | 6.73 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.12 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.73 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#494740
Deuteranopia (green-blind)
#70673C
Tritanopia (blue-blind)
#C6002A
Achromatopsia (no color)
#5C5C5C
Design tokens & code
CSS
--color: #b41540; /* rgb */ color: rgb(180, 21, 64); /* oklch */ color: oklch(49.7% 0.188 14.3);
Tailwind
colors: {
custom: {
50: '#d36974',
500: '#b41540',
950: '#000000',
},
}SCSS
$custom: #b41540; $custom-light: #d36974; $custom-dark: #000000;
JSON
{
"hex": "#b41540",
"rgb": {
"r": 180,
"g": 21,
"b": 64
},
"hsl": {
"h": 343.774,
"s": 79.104,
"l": 39.412
},
"oklch": {
"l": 0.49743,
"c": 0.1881,
"h": 14.3
},
"luminance": 0.1061
}Semantic roles & 50–950 ramp
primary
#B41540
secondary
#56CFAE
accent
#F6C132
background
#FEF6F7
surface
#FCECED
border
#D5C7C8
text
#160708
muted
#847A7B