#B349AD#B349AD

#B349AD is a mid, vivid purple. Relative luminance 0.174; OKLCH L 58.1% C 0.182 H 329.9°. Best body text is #FFFFFF at 4.69:1 contrast (WCAG AA passes).

Color values

HEX	#B349AD
RGB	rgb(179, 73, 173)
HSL	hsl(303, 42%, 49%)
HSV	hsv(303, 59%, 70%)
CMYK	cmyk(0%, 59.2%, 3.4%, 29.8%)
CIE-LAB	lab(48.72, 55.76, -33.28)
CIE-LCH	lch(48.72, 64.93, 329.17°)
OKLab	oklab(58.14% 0.1575 -0.0914)
OKLCH	oklch(58.14% 0.182 329.9)
XYZ	xyz(28.5155, 17.3678, 41.3775)
Luminance	0.1737 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B349AD #49B34F

analogous

#8449B3 #B349AD #B34978

triadic

#B349AD #ADB349 #49ADB3

tetradic

#B349AD #B38449 #49B34F #4978B3

square

#B349AD #B38449 #49B34F #4978B3

split-complementary

#B349AD #78B349 #49B384

monochromatic

#5C2659 #883783 #B349AD #C673C1 #D89FD4

Accessibility & contrast

On white

4.69

#B349AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.47

#B349AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B349AD

4.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B349AD	#FFFFFF	#000000	##FFFFFF
##B349AD	1.00	4.69	4.47	4.69
#FFFFFF	4.69	1.00	21.00	1.00
#000000	4.47	21.00	1.00	21.00
##FFFFFF	4.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#416AB0

Deuteranopia (green-blind)

#6479AA

Tritanopia (blue-blind)

#B95474

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #b349ad;
/* rgb */ color: rgb(179, 73, 173);
/* oklch */ color: oklch(58.1% 0.182 329.9);

Tailwind

colors: {
  custom: {
    50: '#cc82c6',
    500: '#b349ad',
    950: '#000000',
  },
}

SCSS

$custom: #b349ad;
$custom-light: #cc82c6;
$custom-dark: #000000;

JSON

{
  "hex": "#b349ad",
  "rgb": {
    "r": 179,
    "g": 73,
    "b": 173
  },
  "hsl": {
    "h": 303.396,
    "s": 42.063,
    "l": 49.412
  },
  "oklch": {
    "l": 0.58137,
    "c": 0.1821,
    "h": 329.9
  },
  "luminance": 0.17366
}

Semantic roles & 50–950 ramp

primary

#B349AD

secondary

#93C496

accent

#D25D56

background

#FCF8FC

surface

#F9EFF8

border

#D2CAD1

text

#140B13

muted

#827C82

Preview Lab

Preview with #B349AD

Body copy rendered with the generated semantic roles for this colour.

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