#B347AD#B347AD

#B347AD is a mid, vivid purple. Relative luminance 0.171; OKLCH L 57.9% C 0.185 H 329.9°. Best body text is #FFFFFF at 4.75:1 contrast (WCAG AA passes).

Color values

HEX	#B347AD
RGB	rgb(179, 71, 173)
HSL	hsl(303, 43%, 49%)
HSV	hsv(303, 60%, 70%)
CMYK	cmyk(0%, 60.3%, 3.4%, 29.8%)
CIE-LAB	lab(48.40, 56.64, -33.78)
CIE-LCH	lch(48.40, 65.95, 329.18°)
OKLab	oklab(57.9% 0.16 -0.0928)
OKLCH	oklch(57.9% 0.185 329.9)
XYZ	xyz(28.3862, 17.1093, 41.3344)
Luminance	0.1711 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B347AD #47B34D

analogous

#8347B3 #B347AD #B34777

triadic

#B347AD #ADB347 #47ADB3

tetradic

#B347AD #B38347 #47B34D #4777B3

square

#B347AD #B38347 #47B34D #4777B3

split-complementary

#B347AD #77B347 #47B383

monochromatic

#5B2458 #873683 #B347AD #C771C2 #D89CD5

Accessibility & contrast

On white

4.75

#B347AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.42

#B347AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B347AD

4.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B347AD	#FFFFFF	#000000	##FFFFFF
##B347AD	1.00	4.75	4.42	4.75
#FFFFFF	4.75	1.00	21.00	1.00
#000000	4.42	21.00	1.00	21.00
##FFFFFF	4.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F69B0

Deuteranopia (green-blind)

#6378AA

Tritanopia (blue-blind)

#B95273

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #b347ad;
/* rgb */ color: rgb(179, 71, 173);
/* oklch */ color: oklch(57.9% 0.185 329.9);

Tailwind

colors: {
  custom: {
    50: '#cd81c6',
    500: '#b347ad',
    950: '#000000',
  },
}

SCSS

$custom: #b347ad;
$custom-light: #cd81c6;
$custom-dark: #000000;

JSON

{
  "hex": "#b347ad",
  "rgb": {
    "r": 179,
    "g": 71,
    "b": 173
  },
  "hsl": {
    "h": 303.333,
    "s": 43.2,
    "l": 49.02
  },
  "oklch": {
    "l": 0.57901,
    "c": 0.18501,
    "h": 329.9
  },
  "luminance": 0.17107
}

Semantic roles & 50–950 ramp

primary

#B347AD

secondary

#91C494

accent

#D35C55

background

#FCF8FC

surface

#F9EFF8

border

#D2CAD1

text

#140B13

muted

#827C82

Preview Lab

Preview with #B347AD

Body copy rendered with the generated semantic roles for this colour.

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