#B340AE#B340AE

#B340AE is a mid, vivid purple. Relative luminance 0.163; OKLCH L 57.2% C 0.196 H 329.6°. Best body text is #FFFFFF at 4.93:1 contrast (WCAG AA passes).

Color values

HEX	#B340AE
RGB	rgb(179, 64, 174)
HSL	hsl(303, 47%, 48%)
HSV	hsv(303, 64%, 70%)
CMYK	cmyk(0%, 64.2%, 2.8%, 29.8%)
CIE-LAB	lab(47.38, 59.77, -35.98)
CIE-LCH	lch(47.38, 69.76, 328.95°)
OKLab	oklab(57.18% 0.1686 -0.0991)
OKLCH	oklch(57.18% 0.196 329.6)
XYZ	xyz(28.0636, 16.3085, 41.7059)
Luminance	0.1631 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B340AE #40B345

analogous

#7F40B3 #B340AE #B34074

triadic

#B340AE #AEB340 #40AEB3

tetradic

#B340AE #B37F40 #40B345 #4074B3

square

#B340AE #B37F40 #40B345 #4074B3

split-complementary

#B340AE #74B340 #40B37F

monochromatic

#592056 #863082 #B340AE #C967C5 #D994D6

Accessibility & contrast

On white

4.93

#B340AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.26

#B340AE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B340AE

4.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B340AE	#FFFFFF	#000000	##FFFFFF
##B340AE	1.00	4.93	4.26	4.93
#FFFFFF	4.93	1.00	21.00	1.00
#000000	4.26	21.00	1.00	21.00
##FFFFFF	4.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3566B1

Deuteranopia (green-blind)

#5F76AB

Tritanopia (blue-blind)

#B94D71

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #b340ae;
/* rgb */ color: rgb(179, 64, 174);
/* oklch */ color: oklch(57.2% 0.196 329.6);

Tailwind

colors: {
  custom: {
    50: '#cd7dc6',
    500: '#b340ae',
    950: '#000000',
  },
}

SCSS

$custom: #b340ae;
$custom-light: #cd7dc6;
$custom-dark: #000000;

JSON

{
  "hex": "#b340ae",
  "rgb": {
    "r": 179,
    "g": 64,
    "b": 174
  },
  "hsl": {
    "h": 302.609,
    "s": 47.325,
    "l": 47.647
  },
  "oklch": {
    "l": 0.57175,
    "c": 0.19555,
    "h": 329.6
  },
  "luminance": 0.16306
}

Semantic roles & 50–950 ramp

primary

#B340AE

secondary

#8AC48D

accent

#D75751

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#140A13

muted

#837C82

Preview Lab

Preview with #B340AE

Body copy rendered with the generated semantic roles for this colour.

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