#B340AD#B340AD

#B340AD is a mid, vivid purple. Relative luminance 0.163; OKLCH L 57.1% C 0.195 H 329.9°. Best body text is #FFFFFF at 4.94:1 contrast (WCAG AA passes).

Color values

HEX	#B340AD
RGB	rgb(179, 64, 173)
HSL	hsl(303, 47%, 48%)
HSV	hsv(303, 64%, 70%)
CMYK	cmyk(0%, 64.2%, 3.4%, 29.8%)
CIE-LAB	lab(47.33, 59.60, -35.47)
CIE-LCH	lch(47.33, 69.36, 329.24°)
OKLab	oklab(57.12% 0.1685 -0.0976)
OKLCH	oklch(57.12% 0.195 329.9)
XYZ	xyz(27.9664, 16.2696, 41.1944)
Luminance	0.1627 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B340AD #40B346

analogous

#7F40B3 #B340AD #B34074

triadic

#B340AD #ADB340 #40ADB3

tetradic

#B340AD #B37F40 #40B346 #4074B3

square

#B340AD #B37F40 #40B346 #4074B3

split-complementary

#B340AD #74B340 #40B37F

monochromatic

#592056 #863081 #B340AD #C967C4 #D994D5

Accessibility & contrast

On white

4.94

#B340AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.25

#B340AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B340AD

4.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B340AD	#FFFFFF	#000000	##FFFFFF
##B340AD	1.00	4.94	4.25	4.94
#FFFFFF	4.94	1.00	21.00	1.00
#000000	4.25	21.00	1.00	21.00
##FFFFFF	4.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3666B0

Deuteranopia (green-blind)

#5F76AA

Tritanopia (blue-blind)

#B94D71

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #b340ad;
/* rgb */ color: rgb(179, 64, 173);
/* oklch */ color: oklch(57.1% 0.195 329.9);

Tailwind

colors: {
  custom: {
    50: '#cd7dc6',
    500: '#b340ad',
    950: '#000000',
  },
}

SCSS

$custom: #b340ad;
$custom-light: #cd7dc6;
$custom-dark: #000000;

JSON

{
  "hex": "#b340ad",
  "rgb": {
    "r": 179,
    "g": 64,
    "b": 173
  },
  "hsl": {
    "h": 303.13,
    "s": 47.325,
    "l": 47.647
  },
  "oklch": {
    "l": 0.57122,
    "c": 0.19474,
    "h": 329.9
  },
  "luminance": 0.16268
}

Semantic roles & 50–950 ramp

primary

#B340AD

secondary

#8AC48D

accent

#D75851

background

#FDF8FC

surface

#FAEFF8

border

#D3CAD1

text

#140A13

muted

#837C82

Preview Lab

Preview with #B340AD

Body copy rendered with the generated semantic roles for this colour.

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