#B340AC#B340AC
#B340AC is a mid, vivid purple. Relative luminance 0.162; OKLCH L 57.1% C 0.194 H 330.3°. Best body text is #FFFFFF at 4.95:1 contrast (WCAG AA passes).
Color values
| HEX | #B340AC |
|---|---|
| RGB | rgb(179, 64, 172) |
| HSL | hsl(304, 47%, 48%) |
| HSV | hsv(304, 64%, 70%) |
| CMYK | cmyk(0%, 64.2%, 3.9%, 29.8%) |
| CIE-LAB | lab(47.28, 59.43, -34.96) |
| CIE-LCH | lch(47.28, 68.95, 329.54°) |
| OKLab | oklab(57.07% 0.1684 -0.0961) |
| OKLCH | oklch(57.07% 0.194 330.3) |
| XYZ | xyz(27.8700, 16.2311, 40.6867) |
| Luminance | 0.1623 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Ugly Purple
#A442A0
ΔE00 3.13
Medium Purple
#9E43A2
ΔE00 4.03
Purpley Pink
#C83CB9
ΔE00 4.08
Pinky Purple
#C94CBE
ΔE00 6.08
Barney
#AC1DB8
ΔE00 6.12
Purply
#983FB2
ΔE00 6.23
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B340AC #40B347
analogous
#8040B3 #B340AC #B34073
triadic
#B340AC #ACB340 #40ACB3
tetradic
#B340AC #B38040 #40B347 #4073B3
square
#B340AC #B38040 #40B347 #4073B3
split-complementary
#B340AC #73B340 #40B380
monochromatic
#592055 #863081 #B340AC #C967C3 #D994D5
Accessibility & contrast
On white
4.95
#B340AC on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.25
#B340AC on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B340AC
4.95:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B340AC | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B340AC | 1.00 | 4.95 | 4.25 | 4.95 |
| #FFFFFF | 4.95 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.25 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 4.95 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3766AF
Deuteranopia (green-blind)
#5F76A9
Tritanopia (blue-blind)
#BA4D70
Achromatopsia (no color)
#707070
Design tokens & code
CSS
--color: #b340ac; /* rgb */ color: rgb(179, 64, 172); /* oklch */ color: oklch(57.1% 0.194 330.3);
Tailwind
colors: {
custom: {
50: '#cd7dc5',
500: '#b340ac',
950: '#000000',
},
}SCSS
$custom: #b340ac; $custom-light: #cd7dc5; $custom-dark: #000000;
JSON
{
"hex": "#b340ac",
"rgb": {
"r": 179,
"g": 64,
"b": 172
},
"hsl": {
"h": 303.652,
"s": 47.325,
"l": 47.647
},
"oklch": {
"l": 0.57069,
"c": 0.19394,
"h": 330.3
},
"luminance": 0.16229
}Semantic roles & 50–950 ramp
primary
#B340AC
secondary
#8AC48E
accent
#D75951
background
#FDF8FC
surface
#FAEFF8
border
#D3CAD1
text
#140A13
muted
#837C82