#B3301D#B3301D
#B3301D is a mid, vivid red. Relative luminance 0.118; OKLCH L 51.0% C 0.171 H 31.4°. Best body text is #FFFFFF at 6.26:1 contrast (WCAG AA passes).
Color values
| HEX | #B3301D |
|---|---|
| RGB | rgb(179, 48, 29) |
| HSL | hsl(8, 72%, 41%) |
| HSV | hsv(8, 84%, 70%) |
| CMYK | cmyk(0%, 73.2%, 83.8%, 29.8%) |
| CIE-LAB | lab(40.88, 51.59, 42.06) |
| CIE-LCH | lch(40.88, 66.56, 39.19°) |
| OKLab | oklab(51.01% 0.1457 0.0889) |
| OKLCH | oklch(51.01% 0.171 31.4) |
| XYZ | xyz(19.8715, 11.7894, 2.3914) |
| Luminance | 0.1179 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rusty Red
#AF2F0D
ΔE00 3.24
Brick
#A03623
ΔE00 3.75
Firebrick
#B22222
ΔE00 3.85
Brownish Red
#9E3623
ΔE00 4.14
Rust Red
#AA2704
ΔE00 4.28
Scarlet
#BE0119
ΔE00 4.50
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B3301D #1DA0B3
analogous
#B31D55 #B3301D #B37B1D
triadic
#B3301D #1DB330 #301DB3
tetradic
#B3301D #55B31D #1DA0B3 #7B1DB3
square
#B3301D #55B31D #1DA0B3 #7B1DB3
split-complementary
#B3301D #1DB37B #1D55B3
monochromatic
#4A140C #7E2214 #B3301D #DD4630 #E67564
Accessibility & contrast
On white
6.26
#B3301D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.36
#B3301D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B3301D
6.26:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B3301D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B3301D | 1.00 | 6.26 | 3.36 | 6.26 |
| #FFFFFF | 6.26 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.36 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.26 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#584E19
Deuteranopia (green-blind)
#786B16
Tritanopia (blue-blind)
#C5002D
Achromatopsia (no color)
#606060
Design tokens & code
CSS
--color: #b3301d; /* rgb */ color: rgb(179, 48, 29); /* oklch */ color: oklch(51.0% 0.171 31.4);
Tailwind
colors: {
custom: {
50: '#d3725b',
500: '#b3301d',
950: '#000000',
},
}SCSS
$custom: #b3301d; $custom-light: #d3725b; $custom-dark: #000000;
JSON
{
"hex": "#b3301d",
"rgb": {
"r": 179,
"g": 48,
"b": 29
},
"hsl": {
"h": 7.6,
"s": 72.115,
"l": 40.784
},
"oklch": {
"l": 0.5101,
"c": 0.17069,
"h": 31.4
},
"luminance": 0.11786
}Semantic roles & 50–950 ramp
primary
#B3301D
secondary
#61BECB
accent
#D8EF39
background
#FEF7F5
surface
#FCEDE9
border
#D5C8C5
text
#160804
muted
#847B79