#B31DAD#B31DAD

#B31DAD is a mid, highly saturated purple. Relative luminance 0.135; OKLCH L 54.4% C 0.231 H 330.1°. Best body text is #FFFFFF at 5.68:1 contrast (WCAG AA passes).

Color values

HEX	#B31DAD
RGB	rgb(179, 29, 173)
HSL	hsl(302, 72%, 41%)
HSV	hsv(302, 84%, 70%)
CMYK	cmyk(0%, 83.8%, 3.4%, 29.8%)
CIE-LAB	lab(43.48, 70.56, -41.55)
CIE-LCH	lch(43.48, 81.89, 329.51°)
OKLab	oklab(54.36% 0.1999 -0.115)
OKLCH	oklch(54.36% 0.231 330.1)
XYZ	xyz(26.5725, 13.4817, 40.7298)
Luminance	0.1348 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B31DAD #1DB323

analogous

#6E1DB3 #B31DAD #B31D62

triadic

#B31DAD #ADB31D #1DADB3

tetradic

#B31DAD #B36E1D #1DB323 #1D62B3

square

#B31DAD #B36E1D #1DB323 #1D62B3

split-complementary

#B31DAD #62B31D #1DB36E

monochromatic

#4A0C47 #7E147A #B31DAD #DD30D6 #E664E1

Accessibility & contrast

On white

5.68

#B31DAD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#B31DAD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B31DAD

5.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B31DAD	#FFFFFF	#000000	##FFFFFF
##B31DAD	1.00	5.68	3.70	5.68
#FFFFFF	5.68	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB1

Deuteranopia (green-blind)

#506DAA

Tritanopia (blue-blind)

#BA3768

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #b31dad;
/* rgb */ color: rgb(179, 29, 173);
/* oklch */ color: oklch(54.4% 0.231 330.1);

Tailwind

colors: {
  custom: {
    50: '#ce6fc6',
    500: '#b31dad',
    950: '#000000',
  },
}

SCSS

$custom: #b31dad;
$custom-light: #ce6fc6;
$custom-dark: #000000;

JSON

{
  "hex": "#b31dad",
  "rgb": {
    "r": 179,
    "g": 29,
    "b": 173
  },
  "hsl": {
    "h": 302.4,
    "s": 72.115,
    "l": 40.784
  },
  "oklch": {
    "l": 0.54363,
    "c": 0.23065,
    "h": 330.1
  },
  "luminance": 0.1348
}

Semantic roles & 50–950 ramp

primary

#B31DAD

secondary

#61CB65

accent

#EF4039

background

#FDF7FC

surface

#FAEDF8

border

#D3C8D1

text

#140913

muted

#837B82

Preview Lab

Preview with #B31DAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →