#B31D69#B31D69

#B31D69 is a mid, vivid pink. Relative luminance 0.115; OKLCH L 51.1% C 0.191 H 356.5°. Best body text is #FFFFFF at 6.37:1 contrast (WCAG AA passes).

Color values

HEX	#B31D69
RGB	rgb(179, 29, 105)
HSL	hsl(330, 72%, 41%)
HSV	hsv(330, 84%, 70%)
CMYK	cmyk(0%, 83.8%, 41.3%, 29.8%)
CIE-LAB	lab(40.39, 61.99, -4.78)
CIE-LCH	lch(40.39, 62.18, 355.59°)
OKLab	oklab(51.14% 0.191 -0.0118)
OKLCH	oklch(51.14% 0.191 356.5)
XYZ	xyz(21.5812, 11.4852, 14.4423)
Luminance	0.1148 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B31D69 #1DB367

analogous

#B21DB3 #B31D69 #B31D1E

triadic

#B31D69 #69B31D #1D69B3

tetradic

#B31D69 #B3B21D #1DB367 #1D1EB3

square

#B31D69 #B3B21D #1DB367 #1D1EB3

split-complementary

#B31D69 #1EB31D #1DB3B2

monochromatic

#4A0C2B #7E144A #B31D69 #DD3088 #E664A6

Accessibility & contrast

On white

6.37

#B31D69 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#B31D69 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B31D69

6.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B31D69	#FFFFFF	#000000	##FFFFFF
##B31D69	1.00	6.37	3.30	6.37
#FFFFFF	6.37	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#414E6B

Deuteranopia (green-blind)

#6A6966

Tritanopia (blue-blind)

#C20041

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #b31d69;
/* rgb */ color: rgb(179, 29, 105);
/* oklch */ color: oklch(51.1% 0.191 356.5);

Tailwind

colors: {
  custom: {
    50: '#cf6c93',
    500: '#b31d69',
    950: '#000000',
  },
}

SCSS

$custom: #b31d69;
$custom-light: #cf6c93;
$custom-dark: #000000;

JSON

{
  "hex": "#b31d69",
  "rgb": {
    "r": 179,
    "g": 29,
    "b": 105
  },
  "hsl": {
    "h": 329.6,
    "s": 72.115,
    "l": 40.784
  },
  "oklch": {
    "l": 0.51135,
    "c": 0.19132,
    "h": 356.5
  },
  "luminance": 0.11482
}

Semantic roles & 50–950 ramp

primary

#B31D69

secondary

#61CB95

accent

#EF9339

background

#FDF7F9

surface

#FAEDF1

border

#D3C8CB

text

#15080D

muted

#837B7E

Preview Lab

Preview with #B31D69

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →