#B31D4E#B31D4E
#B31D4E is a mid, vivid pink. Relative luminance 0.110; OKLCH L 50.3% C 0.184 H 8.9°. Best body text is #FFFFFF at 6.56:1 contrast (WCAG AA passes).
Color values
| HEX | #B31D4E |
|---|---|
| RGB | rgb(179, 29, 78) |
| HSL | hsl(340, 72%, 41%) |
| HSV | hsv(340, 84%, 70%) |
| CMYK | cmyk(0%, 83.8%, 56.4%, 29.8%) |
| CIE-LAB | lab(39.61, 59.72, 11.22) |
| CIE-LCH | lch(39.61, 60.76, 10.64°) |
| OKLab | oklab(50.31% 0.1816 0.0284) |
| OKLCH | oklch(50.31% 0.184 8.9) |
| XYZ | xyz(20.4070, 11.0155, 8.2579) |
| Luminance | 0.1101 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 2.03
Raspberry (survey)
#B00149
ΔE00 2.12
Ruby
#CA0147
ΔE00 5.29
Rouge
#AB1239
ΔE00 5.34
Light Burgundy
#A8415B
ΔE00 5.38
Deep Pink
#CB0162
ΔE00 5.68
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B31D4E #1DB382
analogous
#B31D99 #B31D4E #B3371D
triadic
#B31D4E #4EB31D #1D4EB3
tetradic
#B31D4E #99B31D #1DB382 #371DB3
square
#B31D4E #99B31D #1DB382 #371DB3
split-complementary
#B31D4E #1DB337 #1D99B3
monochromatic
#4A0C20 #7E1437 #B31D4E #DD3068 #E6648F
Accessibility & contrast
On white
6.56
#B31D4E on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.20
#B31D4E on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B31D4E
6.56:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B31D4E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B31D4E | 1.00 | 6.56 | 3.20 | 6.56 |
| #FFFFFF | 6.56 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.20 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.56 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#494A4F
Deuteranopia (green-blind)
#6F684A
Tritanopia (blue-blind)
#C40034
Achromatopsia (no color)
#5D5D5D
Design tokens & code
CSS
--color: #b31d4e; /* rgb */ color: rgb(179, 29, 78); /* oklch */ color: oklch(50.3% 0.184 8.9);
Tailwind
colors: {
custom: {
50: '#d16c7f',
500: '#b31d4e',
950: '#000000',
},
}SCSS
$custom: #b31d4e; $custom-light: #d16c7f; $custom-dark: #000000;
JSON
{
"hex": "#b31d4e",
"rgb": {
"r": 179,
"g": 29,
"b": 78
},
"hsl": {
"h": 340.4,
"s": 72.115,
"l": 40.784
},
"oklch": {
"l": 0.50311,
"c": 0.18381,
"h": 8.9
},
"luminance": 0.11012
}Semantic roles & 50–950 ramp
primary
#B31D4E
secondary
#61CBA8
accent
#EFB339
background
#FDF6F7
surface
#FBECEE
border
#D4C7C9
text
#15080A
muted
#837A7C