#B31C43#B31C43
#B31C43 is a mid, vivid pink. Relative luminance 0.108; OKLCH L 50.0% C 0.183 H 13.7°. Best body text is #FFFFFF at 6.64:1 contrast (WCAG AA passes).
Color values
| HEX | #B31C43 |
|---|---|
| RGB | rgb(179, 28, 67) |
| HSL | hsl(345, 73%, 41%) |
| HSV | hsv(345, 84%, 70%) |
| CMYK | cmyk(0%, 84.4%, 62.6%, 29.8%) |
| CIE-LAB | lab(39.28, 59.22, 17.78) |
| CIE-LCH | lch(39.28, 61.83, 16.71°) |
| OKLab | oklab(49.99% 0.1781 0.0433) |
| OKLCH | oklch(49.99% 0.183 13.7) |
| XYZ | xyz(20.0209, 10.8226, 6.3439) |
| Luminance | 0.1082 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Rouge
#AB1239
ΔE00 2.63
Rose Red
#BE013C
ΔE00 2.80
Raspberry (survey)
#B00149
ΔE00 3.99
Ruby
#CA0147
ΔE00 4.06
Purplish Red
#B0054B
ΔE00 4.31
Cranberry
#9E003A
ΔE00 5.39
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B31C43 #1CB38C
analogous
#B31C8F #B31C43 #B3401C
triadic
#B31C43 #43B31C #1C43B3
tetradic
#B31C43 #8FB31C #1CB38C #401CB3
square
#B31C43 #8FB31C #1CB38C #401CB3
split-complementary
#B31C43 #1CB340 #1C8FB3
monochromatic
#490B1B #7E142F #B31C43 #DE2E5B #E76385
Accessibility & contrast
On white
6.64
#B31C43 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.16
#B31C43 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B31C43
6.64:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B31C43 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B31C43 | 1.00 | 6.64 | 3.16 | 6.64 |
| #FFFFFF | 6.64 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.16 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.64 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4A4943
Deuteranopia (green-blind)
#70673F
Tritanopia (blue-blind)
#C4002E
Achromatopsia (no color)
#5C5C5C
Design tokens & code
CSS
--color: #b31c43; /* rgb */ color: rgb(179, 28, 67); /* oklch */ color: oklch(50.0% 0.183 13.7);
Tailwind
colors: {
custom: {
50: '#d16b76',
500: '#b31c43',
950: '#000000',
},
}SCSS
$custom: #b31c43; $custom-light: #d16b76; $custom-dark: #000000;
JSON
{
"hex": "#b31c43",
"rgb": {
"r": 179,
"g": 28,
"b": 67
},
"hsl": {
"h": 344.503,
"s": 72.947,
"l": 40.588
},
"oklch": {
"l": 0.49991,
"c": 0.18325,
"h": 13.7
},
"luminance": 0.10819
}Semantic roles & 50–950 ramp
primary
#B31C43
secondary
#5FCBAF
accent
#F0C038
background
#FDF6F7
surface
#FBECED
border
#D4C7C8
text
#150808
muted
#837A7B