#B24940#B24940

#B24940 is a mid, vivid red. Relative luminance 0.146; OKLCH L 54.3% C 0.139 H 27.5°. Best body text is #FFFFFF at 5.36:1 contrast (WCAG AA passes).

Color values

HEX	#B24940
RGB	rgb(178, 73, 64)
HSL	hsl(5, 47%, 47%)
HSV	hsv(5, 64%, 70%)
CMYK	cmyk(0%, 59%, 64%, 30.2%)
CIE-LAB	lab(45.09, 42.15, 27.05)
CIE-LCH	lch(45.09, 50.08, 32.69°)
OKLab	oklab(54.27% 0.1233 0.0642)
OKLCH	oklch(54.27% 0.139 27.5)
XYZ	xyz(21.6701, 14.6030, 6.5270)
Luminance	0.1460 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B24940 #40A9B2

analogous

#B24070 #B24940 #B28240

triadic

#B24940 #40B249 #4940B2

tetradic

#B24940 #70B240 #40A9B2 #8240B2

square

#B24940 #70B240 #40A9B2 #8240B2

split-complementary

#B24940 #40B282 #4070B2

monochromatic

#582420 #853730 #B24940 #C86F67 #D89994

Accessibility & contrast

On white

5.36

#B24940 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.92

#B24940 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B24940

5.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B24940	#FFFFFF	#000000	##FFFFFF
##B24940	1.00	5.36	3.92	5.36
#FFFFFF	5.36	1.00	21.00	1.00
#000000	3.92	21.00	1.00	21.00
##FFFFFF	5.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645D3F

Deuteranopia (green-blind)

#7E733D

Tritanopia (blue-blind)

#C33447

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #b24940;
/* rgb */ color: rgb(178, 73, 64);
/* oklch */ color: oklch(54.3% 0.139 27.5);

Tailwind

colors: {
  custom: {
    50: '#cf8075',
    500: '#b24940',
    950: '#000000',
  },
}

SCSS

$custom: #b24940;
$custom-light: #cf8075;
$custom-dark: #000000;

JSON

{
  "hex": "#b24940",
  "rgb": {
    "r": 178,
    "g": 73,
    "b": 64
  },
  "hsl": {
    "h": 4.737,
    "s": 47.107,
    "l": 47.451
  },
  "oklch": {
    "l": 0.54271,
    "c": 0.13896,
    "h": 27.5
  },
  "luminance": 0.146
}

Semantic roles & 50–950 ramp

primary

#B24940

secondary

#8ABFC4

accent

#CCD751

background

#FDF8F7

surface

#FBEFED

border

#D4CAC8

text

#150A08

muted

#837C7B

Preview Lab

Preview with #B24940

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →