#B24740#B24740

#B24740 is a mid, vivid red. Relative luminance 0.143; OKLCH L 54.0% C 0.141 H 26.6°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX	#B24740
RGB	rgb(178, 71, 64)
HSL	hsl(4, 47%, 47%)
HSV	hsv(4, 64%, 70%)
CMYK	cmyk(0%, 60.1%, 64%, 30.2%)
CIE-LAB	lab(44.72, 43.11, 26.59)
CIE-LCH	lch(44.72, 50.65, 31.67°)
OKLab	oklab(54% 0.1262 0.0632)
OKLCH	oklch(54% 0.141 26.6)
XYZ	xyz(21.5408, 14.3444, 6.4839)
Luminance	0.1434 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B24740 #40ABB2

analogous

#B24072 #B24740 #B28040

triadic

#B24740 #40B247 #4740B2

tetradic

#B24740 #72B240 #40ABB2 #8040B2

square

#B24740 #72B240 #40ABB2 #8040B2

split-complementary

#B24740 #40B280 #4072B2

monochromatic

#582320 #853530 #B24740 #C86D67 #D89894

Accessibility & contrast

On white

5.43

#B24740 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#B24740 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B24740

5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B24740	#FFFFFF	#000000	##FFFFFF
##B24740	1.00	5.43	3.87	5.43
#FFFFFF	5.43	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635B3F

Deuteranopia (green-blind)

#7D723D

Tritanopia (blue-blind)

#C33246

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #b24740;
/* rgb */ color: rgb(178, 71, 64);
/* oklch */ color: oklch(54.0% 0.141 26.6);

Tailwind

colors: {
  custom: {
    50: '#cf7e75',
    500: '#b24740',
    950: '#000000',
  },
}

SCSS

$custom: #b24740;
$custom-light: #cf7e75;
$custom-dark: #000000;

JSON

{
  "hex": "#b24740",
  "rgb": {
    "r": 178,
    "g": 71,
    "b": 64
  },
  "hsl": {
    "h": 3.684,
    "s": 47.107,
    "l": 47.451
  },
  "oklch": {
    "l": 0.53997,
    "c": 0.14117,
    "h": 26.6
  },
  "luminance": 0.14342
}

Semantic roles & 50–950 ramp

primary

#B24740

secondary

#8AC0C4

accent

#CFD751

background

#FDF7F7

surface

#FBEEED

border

#D4C9C8

text

#150A08

muted

#837C7B

Preview Lab

Preview with #B24740

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →