#B24728#B24728
#B24728 is a mid, vivid red. Relative luminance 0.141; OKLCH L 53.7% C 0.147 H 36.7°. Best body text is #FFFFFF at 5.49:1 contrast (WCAG AA passes).
Color values
| HEX | #B24728 |
|---|---|
| RGB | rgb(178, 71, 40) |
| HSL | hsl(13, 63%, 43%) |
| HSV | hsv(13, 78%, 70%) |
| CMYK | cmyk(0%, 60.1%, 77.5%, 30.2%) |
| CIE-LAB | lab(44.42, 41.85, 39.81) |
| CIE-LCH | lch(44.42, 57.76, 43.56°) |
| OKLab | oklab(53.67% 0.1177 0.0876) |
| OKLCH | oklch(53.67% 0.147 36.7) |
| XYZ | xyz(20.9986, 14.1275, 3.6282) |
| Luminance | 0.1412 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rust
#B7410E
ΔE00 4.20
Rusty Red
#AF2F0D
ΔE00 5.11
Rust (survey)
#A83C09
ΔE00 5.41
Sienna
#A0522D
ΔE00 5.44
Brick
#A03623
ΔE00 6.15
Brownish Red
#9E3623
ΔE00 6.43
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B24728 #2893B2
analogous
#B2284E #B24728 #B28C28
triadic
#B24728 #28B247 #4728B2
tetradic
#B24728 #4EB228 #2893B2 #8C28B2
square
#B24728 #4EB228 #2893B2 #8C28B2
split-complementary
#B24728 #28B28C #284EB2
monochromatic
#4E1F12 #80331D #B24728 #D56343 #E08D75
Accessibility & contrast
On white
5.49
#B24728 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.82
#B24728 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B24728
5.49:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B24728 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B24728 | 1.00 | 5.49 | 3.82 | 5.49 |
| #FFFFFF | 5.49 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.82 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.49 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#655A24
Deuteranopia (green-blind)
#7F7224
Tritanopia (blue-blind)
#C42E41
Achromatopsia (no color)
#696969
Design tokens & code
CSS
--color: #b24728; /* rgb */ color: rgb(178, 71, 40); /* oklch */ color: oklch(53.7% 0.147 36.7);
Tailwind
colors: {
custom: {
50: '#d17e64',
500: '#b24728',
950: '#000000',
},
}SCSS
$custom: #b24728; $custom-light: #d17e64; $custom-dark: #000000;
JSON
{
"hex": "#b24728",
"rgb": {
"r": 178,
"g": 71,
"b": 40
},
"hsl": {
"h": 13.478,
"s": 63.303,
"l": 42.745
},
"oklch": {
"l": 0.53666,
"c": 0.14673,
"h": 36.7
},
"luminance": 0.14125
}Semantic roles & 50–950 ramp
primary
#B24728
secondary
#6FB3C7
accent
#C1E641
background
#FDF7F6
surface
#FBEEEB
border
#D4C9C6
text
#150A05
muted
#837C7A