#B24540#B24540

#B24540 is a mid, vivid red. Relative luminance 0.141; OKLCH L 53.7% C 0.143 H 25.7°. Best body text is #FFFFFF at 5.50:1 contrast (WCAG AA passes).

Color values

HEX	#B24540
RGB	rgb(178, 69, 64)
HSL	hsl(3, 47%, 47%)
HSV	hsv(3, 64%, 70%)
CMYK	cmyk(0%, 61.2%, 64%, 30.2%)
CIE-LAB	lab(44.37, 44.05, 26.15)
CIE-LCH	lch(44.37, 51.22, 30.70°)
OKLab	oklab(53.73% 0.1292 0.0622)
OKLCH	oklch(53.73% 0.143 25.7)
XYZ	xyz(21.4157, 14.0942, 6.4422)
Luminance	0.1409 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B24540 #40ADB2

analogous

#B24074 #B24540 #B27E40

triadic

#B24540 #40B245 #4540B2

tetradic

#B24540 #74B240 #40ADB2 #7E40B2

square

#B24540 #74B240 #40ADB2 #7E40B2

split-complementary

#B24540 #40B27E #4074B2

monochromatic

#582220 #853430 #B24540 #C86B67 #D89794

Accessibility & contrast

On white

5.50

#B24540 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.82

#B24540 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B24540

5.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B24540	#FFFFFF	#000000	##FFFFFF
##B24540	1.00	5.50	3.82	5.50
#FFFFFF	5.50	1.00	21.00	1.00
#000000	3.82	21.00	1.00	21.00
##FFFFFF	5.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#615A3F

Deuteranopia (green-blind)

#7C723D

Tritanopia (blue-blind)

#C32F45

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #b24540;
/* rgb */ color: rgb(178, 69, 64);
/* oklch */ color: oklch(53.7% 0.143 25.7);

Tailwind

colors: {
  custom: {
    50: '#cf7d75',
    500: '#b24540',
    950: '#000000',
  },
}

SCSS

$custom: #b24540;
$custom-light: #cf7d75;
$custom-dark: #000000;

JSON

{
  "hex": "#b24540",
  "rgb": {
    "r": 178,
    "g": 69,
    "b": 64
  },
  "hsl": {
    "h": 2.632,
    "s": 47.107,
    "l": 47.451
  },
  "oklch": {
    "l": 0.5373,
    "c": 0.14338,
    "h": 25.7
  },
  "luminance": 0.14091
}

Semantic roles & 50–950 ramp

primary

#B24540

secondary

#8AC1C4

accent

#D1D751

background

#FDF7F7

surface

#FBEEED

border

#D4C9C8

text

#150A08

muted

#837C7B

Preview Lab

Preview with #B24540

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →