#B240AF#B240AF

#B240AF is a mid, vivid purple. Relative luminance 0.162; OKLCH L 57.1% C 0.196 H 328.8°. Best body text is #FFFFFF at 4.95:1 contrast (WCAG AA passes).

Color values

HEX	#B240AF
RGB	rgb(178, 64, 175)
HSL	hsl(302, 47%, 47%)
HSV	hsv(302, 64%, 70%)
CMYK	cmyk(0%, 64%, 1.7%, 30.2%)
CIE-LAB	lab(47.27, 59.69, -36.74)
CIE-LCH	lch(47.27, 70.09, 328.39°)
OKLab	oklab(57.09% 0.1676 -0.1013)
OKLCH	oklch(57.09% 0.196 328.8)
XYZ	xyz(27.9311, 16.2288, 42.2105)
Luminance	0.1623 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B240AF #40B243

analogous

#7C40B2 #B240AF #B24076

triadic

#B240AF #AFB240 #40AFB2

tetradic

#B240AF #B27C40 #40B243 #4076B2

square

#B240AF #B27C40 #40B243 #4076B2

split-complementary

#B240AF #76B240 #40B27C

monochromatic

#582056 #853083 #B240AF #C867C6 #D894D7

Accessibility & contrast

On white

4.95

#B240AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.25

#B240AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B240AF

4.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B240AF	#FFFFFF	#000000	##FFFFFF
##B240AF	1.00	4.95	4.25	4.95
#FFFFFF	4.95	1.00	21.00	1.00
#000000	4.25	21.00	1.00	21.00
##FFFFFF	4.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3466B2

Deuteranopia (green-blind)

#5D75AC

Tritanopia (blue-blind)

#B84E72

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #b240af;
/* rgb */ color: rgb(178, 64, 175);
/* oklch */ color: oklch(57.1% 0.196 328.8);

Tailwind

colors: {
  custom: {
    50: '#cc7dc7',
    500: '#b240af',
    950: '#000000',
  },
}

SCSS

$custom: #b240af;
$custom-light: #cc7dc7;
$custom-dark: #000000;

JSON

{
  "hex": "#b240af",
  "rgb": {
    "r": 178,
    "g": 64,
    "b": 175
  },
  "hsl": {
    "h": 301.579,
    "s": 47.107,
    "l": 47.451
  },
  "oklch": {
    "l": 0.57086,
    "c": 0.19581,
    "h": 328.8
  },
  "luminance": 0.16227
}

Semantic roles & 50–950 ramp

primary

#B240AF

secondary

#8AC48B

accent

#D75551

background

#FCF8FC

surface

#F9EFF8

border

#D2CAD1

text

#140A13

muted

#827C82

Preview Lab

Preview with #B240AF

Body copy rendered with the generated semantic roles for this colour.

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