#B240AD#B240AD

#B240AD is a mid, vivid purple. Relative luminance 0.161; OKLCH L 57.0% C 0.194 H 329.6°. Best body text is #FFFFFF at 4.96:1 contrast (WCAG AA passes).

Color values

HEX	#B240AD
RGB	rgb(178, 64, 173)
HSL	hsl(303, 47%, 47%)
HSV	hsv(303, 64%, 70%)
CMYK	cmyk(0%, 64%, 2.8%, 30.2%)
CIE-LAB	lab(47.17, 59.35, -35.72)
CIE-LCH	lch(47.17, 69.27, 328.96°)
OKLab	oklab(56.98% 0.1674 -0.0984)
OKLCH	oklch(56.98% 0.194 329.6)
XYZ	xyz(27.7361, 16.1509, 41.1836)
Luminance	0.1615 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B240AD #40B245

analogous

#7E40B2 #B240AD #B24074

triadic

#B240AD #ADB240 #40ADB2

tetradic

#B240AD #B27E40 #40B245 #4074B2

square

#B240AD #B27E40 #40B245 #4074B2

split-complementary

#B240AD #74B240 #40B27E

monochromatic

#582055 #853081 #B240AD #C867C4 #D894D5

Accessibility & contrast

On white

4.96

#B240AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.23

#B240AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B240AD

4.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B240AD	#FFFFFF	#000000	##FFFFFF
##B240AD	1.00	4.96	4.23	4.96
#FFFFFF	4.96	1.00	21.00	1.00
#000000	4.23	21.00	1.00	21.00
##FFFFFF	4.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3566B0

Deuteranopia (green-blind)

#5E75AA

Tritanopia (blue-blind)

#B84D71

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #b240ad;
/* rgb */ color: rgb(178, 64, 173);
/* oklch */ color: oklch(57.0% 0.194 329.6);

Tailwind

colors: {
  custom: {
    50: '#cc7dc6',
    500: '#b240ad',
    950: '#000000',
  },
}

SCSS

$custom: #b240ad;
$custom-light: #cc7dc6;
$custom-dark: #000000;

JSON

{
  "hex": "#b240ad",
  "rgb": {
    "r": 178,
    "g": 64,
    "b": 173
  },
  "hsl": {
    "h": 302.632,
    "s": 47.107,
    "l": 47.451
  },
  "oklch": {
    "l": 0.56979,
    "c": 0.19418,
    "h": 329.6
  },
  "luminance": 0.16149
}

Semantic roles & 50–950 ramp

primary

#B240AD

secondary

#8AC48C

accent

#D75751

background

#FCF8FC

surface

#F9EFF8

border

#D2CAD1

text

#140A13

muted

#827C82

Preview Lab

Preview with #B240AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →