#B040AD#B040AD

#B040AD is a mid, vivid purple. Relative luminance 0.159; OKLCH L 56.7% C 0.193 H 328.8°. Best body text is #FFFFFF at 5.02:1 contrast (WCAG AA passes).

Color values

HEX	#B040AD
RGB	rgb(176, 64, 173)
HSL	hsl(302, 47%, 47%)
HSV	hsv(302, 64%, 69%)
CMYK	cmyk(0%, 63.6%, 1.7%, 31%)
CIE-LAB	lab(46.86, 58.85, -36.23)
CIE-LCH	lch(46.86, 69.11, 328.38°)
OKLab	oklab(56.69% 0.1652 -0.0999)
OKLCH	oklch(56.69% 0.193 328.8)
XYZ	xyz(27.2804, 15.9159, 41.1623)
Luminance	0.1591 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B040AD #40B043

analogous

#7B40B0 #B040AD #B04075

triadic

#B040AD #ADB040 #40ADB0

tetradic

#B040AD #B07B40 #40B043 #4075B0

square

#B040AD #B07B40 #40B043 #4075B0

split-complementary

#B040AD #75B040 #40B07B

monochromatic

#561F55 #833081 #B040AD #C766C5 #D893D6

Accessibility & contrast

On white

5.02

#B040AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.18

#B040AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B040AD

5.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B040AD	#FFFFFF	#000000	##FFFFFF
##B040AD	1.00	5.02	4.18	5.02
#FFFFFF	5.02	1.00	21.00	1.00
#000000	4.18	21.00	1.00	21.00
##FFFFFF	5.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3465B0

Deuteranopia (green-blind)

#5D74AA

Tritanopia (blue-blind)

#B64E71

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #b040ad;
/* rgb */ color: rgb(176, 64, 173);
/* oklch */ color: oklch(56.7% 0.193 328.8);

Tailwind

colors: {
  custom: {
    50: '#cb7dc6',
    500: '#b040ad',
    950: '#000000',
  },
}

SCSS

$custom: #b040ad;
$custom-light: #cb7dc6;
$custom-dark: #000000;

JSON

{
  "hex": "#b040ad",
  "rgb": {
    "r": 176,
    "g": 64,
    "b": 173
  },
  "hsl": {
    "h": 301.607,
    "s": 46.667,
    "l": 47.059
  },
  "oklch": {
    "l": 0.56695,
    "c": 0.19306,
    "h": 328.8
  },
  "luminance": 0.15914
}

Semantic roles & 50–950 ramp

primary

#B040AD

secondary

#89C38A

accent

#D65551

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140A13

muted

#827C82

Preview Lab

Preview with #B040AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →