#B0349F#B0349F

#B0349F is a mid, vivid purple. Relative luminance 0.142; OKLCH L 54.8% C 0.197 H 334.0°. Best body text is #FFFFFF at 5.47:1 contrast (WCAG AA passes).

Color values

HEX	#B0349F
RGB	rgb(176, 52, 159)
HSL	hsl(308, 54%, 45%)
HSV	hsv(308, 70%, 69%)
CMYK	cmyk(0%, 70.5%, 9.7%, 31%)
CIE-LAB	lab(44.51, 61.22, -31.63)
CIE-LCH	lch(44.51, 68.90, 332.68°)
OKLab	oklab(54.76% 0.1775 -0.0865)
OKLCH	oklch(54.76% 0.197 334)
XYZ	xyz(25.3907, 14.1914, 34.1961)
Luminance	0.1419 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B0349F #34B045

analogous

#8334B0 #B0349F #B03461

triadic

#B0349F #9FB034 #349FB0

tetradic

#B0349F #B08334 #34B045 #3461B0

square

#B0349F #B08334 #34B045 #3461B0

split-complementary

#B0349F #61B034 #34B083

monochromatic

#52184A #812674 #B0349F #CD55BC #DB84CF

Accessibility & contrast

On white

5.47

#B0349F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.84

#B0349F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B0349F

5.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B0349F	#FFFFFF	#000000	##FFFFFF
##B0349F	1.00	5.47	3.84	5.47
#FFFFFF	5.47	1.00	21.00	1.00
#000000	3.84	21.00	1.00	21.00
##FFFFFF	5.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#315EA2

Deuteranopia (green-blind)

#5D709C

Tritanopia (blue-blind)

#B83F65

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #b0349f;
/* rgb */ color: rgb(176, 52, 159);
/* oklch */ color: oklch(54.8% 0.197 334.0);

Tailwind

colors: {
  custom: {
    50: '#cb77bb',
    500: '#b0349f',
    950: '#000000',
  },
}

SCSS

$custom: #b0349f;
$custom-light: #cb77bb;
$custom-dark: #000000;

JSON

{
  "hex": "#b0349f",
  "rgb": {
    "r": 176,
    "g": 52,
    "b": 159
  },
  "hsl": {
    "h": 308.226,
    "s": 54.386,
    "l": 44.706
  },
  "oklch": {
    "l": 0.5476,
    "c": 0.19746,
    "h": 334
  },
  "luminance": 0.14189
}

Semantic roles & 50–950 ramp

primary

#B0349F

secondary

#7CC486

accent

#DE5E4A

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #B0349F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →