#B0349E#B0349E

#B0349E is a mid, vivid purple. Relative luminance 0.142; OKLCH L 54.7% C 0.197 H 334.4°. Best body text is #FFFFFF at 5.48:1 contrast (WCAG AA passes).

Color values

HEX	#B0349E
RGB	rgb(176, 52, 158)
HSL	hsl(309, 54%, 45%)
HSV	hsv(309, 70%, 69%)
CMYK	cmyk(0%, 70.5%, 10.2%, 31%)
CIE-LAB	lab(44.46, 61.06, -31.10)
CIE-LCH	lch(44.46, 68.53, 333.01°)
OKLab	oklab(54.71% 0.1774 -0.085)
OKLCH	oklch(54.71% 0.197 334.4)
XYZ	xyz(25.3043, 14.1569, 33.7410)
Luminance	0.1416 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B0349E #34B046

analogous

#8434B0 #B0349E #B03460

triadic

#B0349E #9EB034 #349EB0

tetradic

#B0349E #B08434 #34B046 #3460B0

square

#B0349E #B08434 #34B046 #3460B0

split-complementary

#B0349E #60B034 #34B084

monochromatic

#521849 #812674 #B0349E #CD55BB #DB84CE

Accessibility & contrast

On white

5.48

#B0349E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.83

#B0349E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B0349E

5.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B0349E	#FFFFFF	#000000	##FFFFFF
##B0349E	1.00	5.48	3.83	5.48
#FFFFFF	5.48	1.00	21.00	1.00
#000000	3.83	21.00	1.00	21.00
##FFFFFF	5.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#325DA1

Deuteranopia (green-blind)

#5E709B

Tritanopia (blue-blind)

#B83E65

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #b0349e;
/* rgb */ color: rgb(176, 52, 158);
/* oklch */ color: oklch(54.7% 0.197 334.4);

Tailwind

colors: {
  custom: {
    50: '#cb77bb',
    500: '#b0349e',
    950: '#000000',
  },
}

SCSS

$custom: #b0349e;
$custom-light: #cb77bb;
$custom-dark: #000000;

JSON

{
  "hex": "#b0349e",
  "rgb": {
    "r": 176,
    "g": 52,
    "b": 158
  },
  "hsl": {
    "h": 308.71,
    "s": 54.386,
    "l": 44.706
  },
  "oklch": {
    "l": 0.54709,
    "c": 0.19673,
    "h": 334.4
  },
  "luminance": 0.14155
}

Semantic roles & 50–950 ramp

primary

#B0349E

secondary

#7CC486

accent

#DE5F4A

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #B0349E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →