#B0349D#B0349D

#B0349D is a mid, vivid purple. Relative luminance 0.141; OKLCH L 54.7% C 0.196 H 334.8°. Best body text is #FFFFFF at 5.49:1 contrast (WCAG AA passes).

Color values

HEX	#B0349D
RGB	rgb(176, 52, 157)
HSL	hsl(309, 54%, 45%)
HSV	hsv(309, 70%, 69%)
CMYK	cmyk(0%, 70.5%, 10.8%, 31%)
CIE-LAB	lab(44.41, 60.91, -30.58)
CIE-LCH	lch(44.41, 68.16, 333.34°)
OKLab	oklab(54.66% 0.1773 -0.0835)
OKLCH	oklch(54.66% 0.196 334.8)
XYZ	xyz(25.2185, 14.1226, 33.2895)
Luminance	0.1412 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B0349D #34B047

analogous

#8534B0 #B0349D #B0345F

triadic

#B0349D #9DB034 #349DB0

tetradic

#B0349D #B08534 #34B047 #345FB0

square

#B0349D #B08534 #34B047 #345FB0

split-complementary

#B0349D #5FB034 #34B085

monochromatic

#521849 #812673 #B0349D #CD55BA #DB84CD

Accessibility & contrast

On white

5.49

#B0349D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.82

#B0349D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B0349D

5.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B0349D	#FFFFFF	#000000	##FFFFFF
##B0349D	1.00	5.49	3.82	5.49
#FFFFFF	5.49	1.00	21.00	1.00
#000000	3.82	21.00	1.00	21.00
##FFFFFF	5.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#335DA0

Deuteranopia (green-blind)

#5E709A

Tritanopia (blue-blind)

#B83E64

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #b0349d;
/* rgb */ color: rgb(176, 52, 157);
/* oklch */ color: oklch(54.7% 0.196 334.8);

Tailwind

colors: {
  custom: {
    50: '#cb77ba',
    500: '#b0349d',
    950: '#000000',
  },
}

SCSS

$custom: #b0349d;
$custom-light: #cb77ba;
$custom-dark: #000000;

JSON

{
  "hex": "#b0349d",
  "rgb": {
    "r": 176,
    "g": 52,
    "b": 157
  },
  "hsl": {
    "h": 309.194,
    "s": 54.386,
    "l": 44.706
  },
  "oklch": {
    "l": 0.54658,
    "c": 0.196,
    "h": 334.8
  },
  "luminance": 0.1412
}

Semantic roles & 50–950 ramp

primary

#B0349D

secondary

#7CC487

accent

#DE614A

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #B0349D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →