#B0349C#B0349C

#B0349C is a mid, vivid purple. Relative luminance 0.141; OKLCH L 54.6% C 0.195 H 335.2°. Best body text is #FFFFFF at 5.50:1 contrast (WCAG AA passes).

Color values

HEX	#B0349C
RGB	rgb(176, 52, 156)
HSL	hsl(310, 54%, 45%)
HSV	hsv(310, 70%, 69%)
CMYK	cmyk(0%, 70.5%, 11.4%, 31%)
CIE-LAB	lab(44.36, 60.76, -30.06)
CIE-LCH	lch(44.36, 67.79, 333.68°)
OKLab	oklab(54.61% 0.1772 -0.082)
OKLCH	oklch(54.61% 0.195 335.2)
XYZ	xyz(25.1335, 14.0886, 32.8417)
Luminance	0.1409 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B0349C #34B048

analogous

#8634B0 #B0349C #B0345E

triadic

#B0349C #9CB034 #349CB0

tetradic

#B0349C #B08634 #34B048 #345EB0

square

#B0349C #B08634 #34B048 #345EB0

split-complementary

#B0349C #5EB034 #34B086

monochromatic

#521848 #812672 #B0349C #CD55B9 #DB84CD

Accessibility & contrast

On white

5.50

#B0349C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.82

#B0349C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B0349C

5.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B0349C	#FFFFFF	#000000	##FFFFFF
##B0349C	1.00	5.50	3.82	5.50
#FFFFFF	5.50	1.00	21.00	1.00
#000000	3.82	21.00	1.00	21.00
##FFFFFF	5.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#345D9F

Deuteranopia (green-blind)

#5F6F99

Tritanopia (blue-blind)

#B93D64

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #b0349c;
/* rgb */ color: rgb(176, 52, 156);
/* oklch */ color: oklch(54.6% 0.195 335.2);

Tailwind

colors: {
  custom: {
    50: '#cb77b9',
    500: '#b0349c',
    950: '#000000',
  },
}

SCSS

$custom: #b0349c;
$custom-light: #cb77b9;
$custom-dark: #000000;

JSON

{
  "hex": "#b0349c",
  "rgb": {
    "r": 176,
    "g": 52,
    "b": 156
  },
  "hsl": {
    "h": 309.677,
    "s": 54.386,
    "l": 44.706
  },
  "oklch": {
    "l": 0.54607,
    "c": 0.19527,
    "h": 335.2
  },
  "luminance": 0.14086
}

Semantic roles & 50–950 ramp

primary

#B0349C

secondary

#7CC487

accent

#DE624A

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #B0349C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →