#B02738#B02738
#B02738 is a mid, vivid red. Relative luminance 0.110; OKLCH L 50.0% C 0.172 H 19.9°. Best body text is #FFFFFF at 6.58:1 contrast (WCAG AA passes).
Color values
| HEX | #B02738 |
|---|---|
| RGB | rgb(176, 39, 56) |
| HSL | hsl(353, 64%, 42%) |
| HSV | hsv(353, 78%, 69%) |
| CMYK | cmyk(0%, 77.8%, 68.2%, 31%) |
| CIE-LAB | lab(39.53, 54.77, 24.90) |
| CIE-LCH | lch(39.53, 60.16, 24.45°) |
| OKLab | oklab(50% 0.1618 0.0584) |
| OKLCH | oklch(50% 0.172 19.9) |
| XYZ | xyz(19.3460, 10.9696, 4.8393) |
| Luminance | 0.1097 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Lipstick Red
#C0022F
ΔE00 3.45
Cardinal
#C41E3A
ΔE00 3.65
Rose Red
#BE013C
ΔE00 3.69
Rouge
#AB1239
ΔE00 3.85
Brown
#A52A2A
ΔE00 4.60
Cherry (survey)
#CF0234
ΔE00 5.60
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B02738 #27B09F
analogous
#B0277C #B02738 #B05B27
triadic
#B02738 #38B027 #2738B0
tetradic
#B02738 #7CB027 #27B09F #5B27B0
square
#B02738 #7CB027 #27B09F #5B27B0
split-complementary
#B02738 #27B05B #277CB0
monochromatic
#4C1118 #7E1C28 #B02738 #D54052 #E0727F
Accessibility & contrast
On white
6.58
#B02738 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.19
#B02738 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B02738
6.58:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B02738 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B02738 | 1.00 | 6.58 | 3.19 | 6.58 |
| #FFFFFF | 6.58 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.19 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.58 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#504B38
Deuteranopia (green-blind)
#726834
Tritanopia (blue-blind)
#C2002F
Achromatopsia (no color)
#5D5D5D
Design tokens & code
CSS
--color: #b02738; /* rgb */ color: rgb(176, 39, 56); /* oklch */ color: oklch(50.0% 0.172 19.9);
Tailwind
colors: {
custom: {
50: '#d06e6e',
500: '#b02738',
950: '#000000',
},
}SCSS
$custom: #b02738; $custom-light: #d06e6e; $custom-dark: #000000;
JSON
{
"hex": "#b02738",
"rgb": {
"r": 176,
"g": 39,
"b": 56
},
"hsl": {
"h": 352.555,
"s": 63.721,
"l": 42.157
},
"oklch": {
"l": 0.50004,
"c": 0.17205,
"h": 19.9
},
"luminance": 0.10967
}Semantic roles & 50–950 ramp
primary
#B02738
secondary
#6CC7BB
accent
#E7D241
background
#FDF7F6
surface
#FBEDEB
border
#D4C8C6
text
#150807
muted
#837B7A