#B01D41#B01D41
#B01D41 is a mid, vivid red. Relative luminance 0.105; OKLCH L 49.5% C 0.180 H 14.2°. Best body text is #FFFFFF at 6.78:1 contrast (WCAG AA passes).
Color values
| HEX | #B01D41 |
|---|---|
| RGB | rgb(176, 29, 65) |
| HSL | hsl(345, 72%, 40%) |
| HSV | hsv(345, 84%, 69%) |
| CMYK | cmyk(0%, 83.5%, 63.1%, 31%) |
| CIE-LAB | lab(38.71, 58.05, 18.19) |
| CIE-LCH | lch(38.71, 60.83, 17.40°) |
| OKLab | oklab(49.45% 0.1743 0.0442) |
| OKLCH | oklch(49.45% 0.18 14.2) |
| XYZ | xyz(19.3001, 10.4935, 6.0092) |
| Luminance | 0.1049 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 2.03
Rose Red
#BE013C
ΔE00 2.93
Raspberry (survey)
#B00149
ΔE00 4.21
Purplish Red
#B0054B
ΔE00 4.55
Ruby
#CA0147
ΔE00 4.62
Cranberry
#9E003A
ΔE00 5.02
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B01D41 #1DB08C
analogous
#B01D8A #B01D41 #B0421D
triadic
#B01D41 #41B01D #1D41B0
tetradic
#B01D41 #8AB01D #1DB08C #421DB0
square
#B01D41 #8AB01D #1DB08C #421DB0
split-complementary
#B01D41 #1DB042 #1D8AB0
monochromatic
#470C1A #7B142E #B01D41 #DD2E59 #E56282
Accessibility & contrast
On white
6.78
#B01D41 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.10
#B01D41 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B01D41
6.78:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B01D41 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B01D41 | 1.00 | 6.78 | 3.10 | 6.78 |
| #FFFFFF | 6.78 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.10 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.78 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4A4841
Deuteranopia (green-blind)
#6F663D
Tritanopia (blue-blind)
#C1002D
Achromatopsia (no color)
#5B5B5B
Design tokens & code
CSS
--color: #b01d41; /* rgb */ color: rgb(176, 29, 65); /* oklch */ color: oklch(49.5% 0.180 14.2);
Tailwind
colors: {
custom: {
50: '#cf6b75',
500: '#b01d41',
950: '#000000',
},
}SCSS
$custom: #b01d41; $custom-light: #cf6b75; $custom-dark: #000000;
JSON
{
"hex": "#b01d41",
"rgb": {
"r": 176,
"g": 29,
"b": 65
},
"hsl": {
"h": 345.306,
"s": 71.707,
"l": 40.196
},
"oklch": {
"l": 0.49454,
"c": 0.1798,
"h": 14.2
},
"luminance": 0.1049
}Semantic roles & 50–950 ramp
primary
#B01D41
secondary
#5FCAB0
accent
#EEC239
background
#FDF6F7
surface
#FBECED
border
#D4C7C8
text
#150808
muted
#837A7B