#AE4D44#AE4D44

#AE4D44 is a mid, vivid red. Relative luminance 0.147; OKLCH L 54.3% C 0.129 H 27.5°. Best body text is #FFFFFF at 5.32:1 contrast (WCAG AA passes).

Color values

HEX	#AE4D44
RGB	rgb(174, 77, 68)
HSL	hsl(5, 44%, 47%)
HSV	hsv(5, 61%, 68%)
CMYK	cmyk(0%, 55.7%, 60.9%, 31.8%)
CIE-LAB	lab(45.26, 38.97, 24.75)
CIE-LCH	lch(45.26, 46.17, 32.42°)
OKLab	oklab(54.3% 0.1145 0.0595)
OKLCH	oklch(54.3% 0.129 27.5)
XYZ	xyz(21.1547, 14.7264, 7.1962)
Luminance	0.1472 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE4D44 #44A5AE

analogous

#AE4470 #AE4D44 #AE8244

triadic

#AE4D44 #44AE4D #4D44AE

tetradic

#AE4D44 #70AE44 #44A5AE #8244AE

square

#AE4D44 #70AE44 #44A5AE #8244AE

split-complementary

#AE4D44 #44AE82 #4470AE

monochromatic

#562622 #823A33 #AE4D44 #C5726A #D69C96

Accessibility & contrast

On white

5.32

#AE4D44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.94

#AE4D44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE4D44

5.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE4D44	#FFFFFF	#000000	##FFFFFF
##AE4D44	1.00	5.32	3.94	5.32
#FFFFFF	5.32	1.00	21.00	1.00
#000000	3.94	21.00	1.00	21.00
##FFFFFF	5.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655E43

Deuteranopia (green-blind)

#7D7342

Tritanopia (blue-blind)

#BE3B4B

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ae4d44;
/* rgb */ color: rgb(174, 77, 68);
/* oklch */ color: oklch(54.3% 0.129 27.5);

Tailwind

colors: {
  custom: {
    50: '#cc8278',
    500: '#ae4d44',
    950: '#000000',
  },
}

SCSS

$custom: #ae4d44;
$custom-light: #cc8278;
$custom-dark: #000000;

JSON

{
  "hex": "#ae4d44",
  "rgb": {
    "r": 174,
    "g": 77,
    "b": 68
  },
  "hsl": {
    "h": 5.094,
    "s": 43.802,
    "l": 47.451
  },
  "oklch": {
    "l": 0.54295,
    "c": 0.12902,
    "h": 27.5
  },
  "luminance": 0.14724
}

Semantic roles & 50–950 ramp

primary

#AE4D44

secondary

#8CBDC2

accent

#C9D454

background

#FDF8F7

surface

#FAEFED

border

#D3CAC8

text

#140B09

muted

#837C7B

Preview Lab

Preview with #AE4D44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →