#AE4D37#AE4D37
#AE4D37 is a mid, vivid red. Relative luminance 0.146; OKLCH L 54.1% C 0.132 H 34.2°. Best body text is #FFFFFF at 5.36:1 contrast (WCAG AA passes).
Color values
| HEX | #AE4D37 |
|---|---|
| RGB | rgb(174, 77, 55) |
| HSL | hsl(11, 52%, 45%) |
| HSV | hsv(11, 68%, 68%) |
| CMYK | cmyk(0%, 55.7%, 68.4%, 31.8%) |
| CIE-LAB | lab(45.06, 38.12, 32.10) |
| CIE-LCH | lch(45.06, 49.84, 40.10°) |
| OKLab | oklab(54.08% 0.1094 0.0743) |
| OKLCH | oklch(54.08% 0.132 34.2) |
| XYZ | xyz(20.8010, 14.5849, 5.3335) |
| Luminance | 0.1458 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Sienna
#A0522D
ΔE00 6.11
Brick
#A03623
ΔE00 6.36
Brownish Red
#9E3623
ΔE00 6.60
Dull Red
#BB3F3F
ΔE00 6.67
Reddish
#C44240
ΔE00 6.72
Rust
#B7410E
ΔE00 7.30
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE4D37 #3798AE
analogous
#AE375D #AE4D37 #AE8837
triadic
#AE4D37 #37AE4D #4D37AE
tetradic
#AE4D37 #5DAE37 #3798AE #8837AE
square
#AE4D37 #5DAE37 #3798AE #8837AE
split-complementary
#AE4D37 #37AE88 #375DAE
monochromatic
#51241A #7F3828 #AE4D37 #CA6D58 #D99686
Accessibility & contrast
On white
5.36
#AE4D37 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.92
#AE4D37 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE4D37
5.36:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE4D37 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE4D37 | 1.00 | 5.36 | 3.92 | 5.36 |
| #FFFFFF | 5.36 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.92 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.36 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#675D35
Deuteranopia (green-blind)
#7F7335
Tritanopia (blue-blind)
#BF3948
Achromatopsia (no color)
#6B6B6B
Design tokens & code
CSS
--color: #ae4d37; /* rgb */ color: rgb(174, 77, 55); /* oklch */ color: oklch(54.1% 0.132 34.2);
Tailwind
colors: {
custom: {
50: '#cc826e',
500: '#ae4d37',
950: '#000000',
},
}SCSS
$custom: #ae4d37; $custom-light: #cc826e; $custom-dark: #000000;
JSON
{
"hex": "#ae4d37",
"rgb": {
"r": 174,
"g": 77,
"b": 55
},
"hsl": {
"h": 11.092,
"s": 51.965,
"l": 44.902
},
"oklch": {
"l": 0.54082,
"c": 0.13227,
"h": 34.2
},
"luminance": 0.14582
}Semantic roles & 50–950 ramp
primary
#AE4D37
secondary
#7EB6C3
accent
#C1DB4C
background
#FDF8F6
surface
#FAEFEC
border
#D3CAC7
text
#150B07
muted
#837C7A