#AE4D30#AE4D30

#AE4D30 is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.0% C 0.134 H 37.3°. Best body text is #FFFFFF at 5.38:1 contrast (WCAG AA passes).

Color values

HEX	#AE4D30
RGB	rgb(174, 77, 48)
HSL	hsl(14, 57%, 44%)
HSV	hsv(14, 72%, 68%)
CMYK	cmyk(0%, 55.7%, 72.4%, 31.8%)
CIE-LAB	lab(44.97, 37.74, 35.92)
CIE-LCH	lch(44.97, 52.10, 43.58°)
OKLab	oklab(53.99% 0.1069 0.0814)
OKLCH	oklch(53.99% 0.134 37.3)
XYZ	xyz(20.6450, 14.5225, 4.5117)
Luminance	0.1452 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE4D30 #3091AE

analogous

#AE3052 #AE4D30 #AE8C30

triadic

#AE4D30 #30AE4D #4D30AE

tetradic

#AE4D30 #52AE30 #3091AE #8C30AE

square

#AE4D30 #52AE30 #3091AE #8C30AE

split-complementary

#AE4D30 #30AE8C #3052AE

monochromatic

#4E2316 #7E3823 #AE4D30 #CE6B4D #DB937D

Accessibility & contrast

On white

5.38

#AE4D30 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.90

#AE4D30 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE4D30

5.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE4D30	#FFFFFF	#000000	##FFFFFF
##AE4D30	1.00	5.38	3.90	5.38
#FFFFFF	5.38	1.00	21.00	1.00
#000000	3.90	21.00	1.00	21.00
##FFFFFF	5.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#675D2D

Deuteranopia (green-blind)

#7F732E

Tritanopia (blue-blind)

#BF3947

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ae4d30;
/* rgb */ color: rgb(174, 77, 48);
/* oklch */ color: oklch(54.0% 0.134 37.3);

Tailwind

colors: {
  custom: {
    50: '#cd8169',
    500: '#ae4d30',
    950: '#000000',
  },
}

SCSS

$custom: #ae4d30;
$custom-light: #cd8169;
$custom-dark: #000000;

JSON

{
  "hex": "#ae4d30",
  "rgb": {
    "r": 174,
    "g": 77,
    "b": 48
  },
  "hsl": {
    "h": 13.81,
    "s": 56.757,
    "l": 43.529
  },
  "oklch": {
    "l": 0.53988,
    "c": 0.13436,
    "h": 37.3
  },
  "luminance": 0.1452
}

Semantic roles & 50–950 ramp

primary

#AE4D30

secondary

#76B2C4

accent

#BDE048

background

#FDF8F6

surface

#FAEFEB

border

#D3CAC6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AE4D30

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →