#AE4D2D#AE4D2D
#AE4D2D is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.0% C 0.135 H 38.5°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).
Color values
| HEX | #AE4D2D |
|---|---|
| RGB | rgb(174, 77, 45) |
| HSL | hsl(15, 59%, 43%) |
| HSV | hsv(15, 74%, 68%) |
| CMYK | cmyk(0%, 55.7%, 74.1%, 31.8%) |
| CIE-LAB | lab(44.94, 37.60, 37.51) |
| CIE-LCH | lch(44.94, 53.11, 44.93°) |
| OKLab | oklab(53.95% 0.1059 0.0842) |
| OKLCH | oklch(53.95% 0.135 38.5) |
| XYZ | xyz(20.5851, 14.4986, 4.1966) |
| Luminance | 0.1450 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Sienna
#A0522D
ΔE00 4.04
Rust
#B7410E
ΔE00 4.73
Rust (survey)
#A83C09
ΔE00 5.79
Rusty Red
#AF2F0D
ΔE00 6.40
Burnt Sienna
#B04E0F
ΔE00 6.53
Brick Orange
#C14A09
ΔE00 6.62
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE4D2D #2D8EAE
analogous
#AE2D4D #AE4D2D #AE8D2D
triadic
#AE4D2D #2DAE4D #4D2DAE
tetradic
#AE4D2D #4DAE2D #2D8EAE #8D2DAE
square
#AE4D2D #4DAE2D #2D8EAE #8D2DAE
split-complementary
#AE4D2D #2DAE8D #2D4DAE
monochromatic
#4D2214 #7D3720 #AE4D2D #D06A48 #DC9279
Accessibility & contrast
On white
5.39
#AE4D2D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.90
#AE4D2D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE4D2D
5.39:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE4D2D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE4D2D | 1.00 | 5.39 | 3.90 | 5.39 |
| #FFFFFF | 5.39 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.90 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.39 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#685D29
Deuteranopia (green-blind)
#7F722A
Tritanopia (blue-blind)
#BF3846
Achromatopsia (no color)
#6A6A6A
Design tokens & code
CSS
--color: #ae4d2d; /* rgb */ color: rgb(174, 77, 45); /* oklch */ color: oklch(54.0% 0.135 38.5);
Tailwind
colors: {
custom: {
50: '#cd8167',
500: '#ae4d2d',
950: '#000000',
},
}SCSS
$custom: #ae4d2d; $custom-light: #cd8167; $custom-dark: #000000;
JSON
{
"hex": "#ae4d2d",
"rgb": {
"r": 174,
"g": 77,
"b": 45
},
"hsl": {
"h": 14.884,
"s": 58.904,
"l": 42.941
},
"oklch": {
"l": 0.53952,
"c": 0.13528,
"h": 38.5
},
"luminance": 0.14496
}Semantic roles & 50–950 ramp
primary
#AE4D2D
secondary
#72B0C4
accent
#BBE246
background
#FDF8F6
surface
#FBEFEB
border
#D4CAC6
text
#150A06
muted
#837C7A