#AE4940#AE4940

#AE4940 is a mid, vivid red. Relative luminance 0.141; OKLCH L 53.6% C 0.134 H 27.6°. Best body text is #FFFFFF at 5.49:1 contrast (WCAG AA passes).

Color values

HEX	#AE4940
RGB	rgb(174, 73, 64)
HSL	hsl(5, 46%, 47%)
HSV	hsv(5, 63%, 68%)
CMYK	cmyk(0%, 58%, 63.2%, 31.8%)
CIE-LAB	lab(44.43, 40.68, 26.08)
CIE-LCH	lch(44.43, 48.32, 32.67°)
OKLab	oklab(53.65% 0.1191 0.0622)
OKLCH	oklch(53.65% 0.134 27.6)
XYZ	xyz(20.7654, 14.1366, 6.4846)
Luminance	0.1413 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE4940 #40A5AE

analogous

#AE406E #AE4940 #AE8040

triadic

#AE4940 #40AE49 #4940AE

tetradic

#AE4940 #6EAE40 #40A5AE #8040AE

square

#AE4940 #6EAE40 #40A5AE #8040AE

split-complementary

#AE4940 #40AE80 #406EAE

monochromatic

#55231F #813630 #AE4940 #C66D65 #D79792

Accessibility & contrast

On white

5.49

#AE4940 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.83

#AE4940 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE4940

5.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE4940	#FFFFFF	#000000	##FFFFFF
##AE4940	1.00	5.49	3.83	5.49
#FFFFFF	5.49	1.00	21.00	1.00
#000000	3.83	21.00	1.00	21.00
##FFFFFF	5.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635C3F

Deuteranopia (green-blind)

#7C713E

Tritanopia (blue-blind)

#BE3647

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ae4940;
/* rgb */ color: rgb(174, 73, 64);
/* oklch */ color: oklch(53.6% 0.134 27.6);

Tailwind

colors: {
  custom: {
    50: '#cc7f75',
    500: '#ae4940',
    950: '#000000',
  },
}

SCSS

$custom: #ae4940;
$custom-light: #cc7f75;
$custom-dark: #000000;

JSON

{
  "hex": "#ae4940",
  "rgb": {
    "r": 174,
    "g": 73,
    "b": 64
  },
  "hsl": {
    "h": 4.909,
    "s": 46.218,
    "l": 46.667
  },
  "oklch": {
    "l": 0.53647,
    "c": 0.13431,
    "h": 27.6
  },
  "luminance": 0.14134
}

Semantic roles & 50–950 ramp

primary

#AE4940

secondary

#88BDC2

accent

#CBD652

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140A08

muted

#837C7B

Preview Lab

Preview with #AE4940

Body copy rendered with the generated semantic roles for this colour.

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