#AE4939#AE4939

#AE4939 is a mid, vivid red. Relative luminance 0.141; OKLCH L 53.5% C 0.136 H 31.1°. Best body text is #FFFFFF at 5.51:1 contrast (WCAG AA passes).

Color values

HEX	#AE4939
RGB	rgb(174, 73, 57)
HSL	hsl(8, 51%, 45%)
HSV	hsv(8, 67%, 68%)
CMYK	cmyk(0%, 58%, 67.2%, 31.8%)
CIE-LAB	lab(44.32, 40.23, 30.07)
CIE-LCH	lch(44.32, 50.22, 36.77°)
OKLab	oklab(53.53% 0.1164 0.0702)
OKLCH	oklch(53.53% 0.136 31.1)
XYZ	xyz(20.5786, 14.0618, 5.5007)
Luminance	0.1406 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE4939 #399EAE

analogous

#AE3964 #AE4939 #AE8339

triadic

#AE4939 #39AE49 #4939AE

tetradic

#AE4939 #64AE39 #399EAE #8339AE

square

#AE4939 #64AE39 #399EAE #8339AE

split-complementary

#AE4939 #39AE83 #3964AE

monochromatic

#52221B #80362A #AE4939 #C96A5B #D89489

Accessibility & contrast

On white

5.51

#AE4939 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#AE4939 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE4939

5.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE4939	#FFFFFF	#000000	##FFFFFF
##AE4939	1.00	5.51	3.81	5.51
#FFFFFF	5.51	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645B37

Deuteranopia (green-blind)

#7D7136

Tritanopia (blue-blind)

#BF3446

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ae4939;
/* rgb */ color: rgb(174, 73, 57);
/* oklch */ color: oklch(53.5% 0.136 31.1);

Tailwind

colors: {
  custom: {
    50: '#cc7f70',
    500: '#ae4939',
    950: '#000000',
  },
}

SCSS

$custom: #ae4939;
$custom-light: #cc7f70;
$custom-dark: #000000;

JSON

{
  "hex": "#ae4939",
  "rgb": {
    "r": 174,
    "g": 73,
    "b": 57
  },
  "hsl": {
    "h": 8.205,
    "s": 50.649,
    "l": 45.294
  },
  "oklch": {
    "l": 0.53532,
    "c": 0.13587,
    "h": 31.1
  },
  "luminance": 0.14059
}

Semantic roles & 50–950 ramp

primary

#AE4939

secondary

#80BAC3

accent

#C7DA4E

background

#FDF7F6

surface

#FAEEEC

border

#D3C9C7

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AE4939

Body copy rendered with the generated semantic roles for this colour.

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