#AE4930#AE4930

#AE4930 is a mid, vivid red. Relative luminance 0.140; OKLCH L 53.4% C 0.138 H 35.1°. Best body text is #FFFFFF at 5.53:1 contrast (WCAG AA passes).

Color values

HEX	#AE4930
RGB	rgb(174, 73, 48)
HSL	hsl(12, 57%, 44%)
HSV	hsv(12, 72%, 68%)
CMYK	cmyk(0%, 58%, 72.4%, 31.8%)
CIE-LAB	lab(44.20, 39.74, 35.06)
CIE-LCH	lch(44.20, 52.99, 41.42°)
OKLab	oklab(53.41% 0.1131 0.0795)
OKLCH	oklch(53.41% 0.138 35.1)
XYZ	xyz(20.3736, 13.9799, 4.4213)
Luminance	0.1398 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE4930 #3095AE

analogous

#AE3056 #AE4930 #AE8830

triadic

#AE4930 #30AE49 #4930AE

tetradic

#AE4930 #56AE30 #3095AE #8830AE

square

#AE4930 #56AE30 #3095AE #8830AE

split-complementary

#AE4930 #30AE88 #3056AE

monochromatic

#4E2116 #7E3523 #AE4930 #CE674D #DB907D

Accessibility & contrast

On white

5.53

#AE4930 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.80

#AE4930 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE4930

5.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE4930	#FFFFFF	#000000	##FFFFFF
##AE4930	1.00	5.53	3.80	5.53
#FFFFFF	5.53	1.00	21.00	1.00
#000000	3.80	21.00	1.00	21.00
##FFFFFF	5.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645B2D

Deuteranopia (green-blind)

#7D712D

Tritanopia (blue-blind)

#BF3344

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ae4930;
/* rgb */ color: rgb(174, 73, 48);
/* oklch */ color: oklch(53.4% 0.138 35.1);

Tailwind

colors: {
  custom: {
    50: '#cd7f69',
    500: '#ae4930',
    950: '#000000',
  },
}

SCSS

$custom: #ae4930;
$custom-light: #cd7f69;
$custom-dark: #000000;

JSON

{
  "hex": "#ae4930",
  "rgb": {
    "r": 174,
    "g": 73,
    "b": 48
  },
  "hsl": {
    "h": 11.905,
    "s": 56.757,
    "l": 43.529
  },
  "oklch": {
    "l": 0.53405,
    "c": 0.13823,
    "h": 35.1
  },
  "luminance": 0.13977
}

Semantic roles & 50–950 ramp

primary

#AE4930

secondary

#76B4C4

accent

#C2E048

background

#FDF7F6

surface

#FAEEEB

border

#D3C9C6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AE4930

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →