#AE4929#AE4929
#AE4929 is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.3% C 0.140 H 37.8°. Best body text is #FFFFFF at 5.55:1 contrast (WCAG AA passes).
Color values
| HEX | #AE4929 |
|---|---|
| RGB | rgb(174, 73, 41) |
| HSL | hsl(14, 62%, 42%) |
| HSV | hsv(14, 76%, 68%) |
| CMYK | cmyk(0%, 58%, 76.4%, 31.8%) |
| CIE-LAB | lab(44.13, 39.41, 38.77) |
| CIE-LCH | lch(44.13, 55.29, 44.53°) |
| OKLab | oklab(53.32% 0.1108 0.0859) |
| OKLCH | oklch(53.32% 0.14 37.8) |
| XYZ | xyz(20.2404, 13.9266, 3.7197) |
| Luminance | 0.1392 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rust
#B7410E
ΔE00 4.26
Sienna
#A0522D
ΔE00 4.51
Rust (survey)
#A83C09
ΔE00 5.10
Rusty Red
#AF2F0D
ΔE00 5.39
Brick
#A03623
ΔE00 6.14
Russet
#A13905
ΔE00 6.28
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE4929 #298EAE
analogous
#AE294C #AE4929 #AE8C29
triadic
#AE4929 #29AE49 #4929AE
tetradic
#AE4929 #4CAE29 #298EAE #8C29AE
square
#AE4929 #4CAE29 #298EAE #8C29AE
split-complementary
#AE4929 #29AE8C #294CAE
monochromatic
#4B1F12 #7C341D #AE4929 #D26542 #DE8D73
Accessibility & contrast
On white
5.55
#AE4929 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.78
#AE4929 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE4929
5.55:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE4929 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE4929 | 1.00 | 5.55 | 3.78 | 5.55 |
| #FFFFFF | 5.55 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.78 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.55 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#655A25
Deuteranopia (green-blind)
#7E7126
Tritanopia (blue-blind)
#BF3242
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #ae4929; /* rgb */ color: rgb(174, 73, 41); /* oklch */ color: oklch(53.3% 0.140 37.8);
Tailwind
colors: {
custom: {
50: '#cd7f64',
500: '#ae4929',
950: '#000000',
},
}SCSS
$custom: #ae4929; $custom-light: #cd7f64; $custom-dark: #000000;
JSON
{
"hex": "#ae4929",
"rgb": {
"r": 174,
"g": 73,
"b": 41
},
"hsl": {
"h": 14.436,
"s": 61.86,
"l": 42.157
},
"oklch": {
"l": 0.53323,
"c": 0.14019,
"h": 37.8
},
"luminance": 0.13924
}Semantic roles & 50–950 ramp
primary
#AE4929
secondary
#6DB0C5
accent
#BEE543
background
#FDF7F6
surface
#FBEEEB
border
#D4C9C6
text
#150A05
muted
#837C7A