#AE4727#AE4727
#AE4727 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.0% C 0.143 H 37.5°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).
Color values
| HEX | #AE4727 |
|---|---|
| RGB | rgb(174, 71, 39) |
| HSL | hsl(14, 63%, 42%) |
| HSV | hsv(14, 78%, 68%) |
| CMYK | cmyk(0%, 59.2%, 77.6%, 31.8%) |
| CIE-LAB | lab(43.73, 40.31, 39.41) |
| CIE-LCH | lch(43.73, 56.37, 44.36°) |
| OKLab | oklab(53.02% 0.1132 0.0868) |
| OKLCH | oklch(53.02% 0.143 37.5) |
| XYZ | xyz(20.0771, 13.6544, 3.4974) |
| Luminance | 0.1365 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rust
#B7410E
ΔE00 4.10
Sienna
#A0522D
ΔE00 4.79
Rust (survey)
#A83C09
ΔE00 4.80
Rusty Red
#AF2F0D
ΔE00 4.90
Brick
#A03623
ΔE00 5.79
Russet
#A13905
ΔE00 5.97
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE4727 #278EAE
analogous
#AE274B #AE4727 #AE8B27
triadic
#AE4727 #27AE47 #4727AE
tetradic
#AE4727 #4BAE27 #278EAE #8B27AE
square
#AE4727 #4BAE27 #278EAE #8B27AE
split-complementary
#AE4727 #27AE8B #274BAE
monochromatic
#4A1E11 #7C331C #AE4727 #D4623E #DF8B70
Accessibility & contrast
On white
5.63
#AE4727 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.73
#AE4727 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE4727
5.63:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE4727 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE4727 | 1.00 | 5.63 | 3.73 | 5.63 |
| #FFFFFF | 5.63 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.73 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.63 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#645923
Deuteranopia (green-blind)
#7D7024
Tritanopia (blue-blind)
#BF2F40
Achromatopsia (no color)
#676767
Design tokens & code
CSS
--color: #ae4727; /* rgb */ color: rgb(174, 71, 39); /* oklch */ color: oklch(53.0% 0.143 37.5);
Tailwind
colors: {
custom: {
50: '#ce7e63',
500: '#ae4727',
950: '#000000',
},
}SCSS
$custom: #ae4727; $custom-light: #ce7e63; $custom-dark: #000000;
JSON
{
"hex": "#ae4727",
"rgb": {
"r": 174,
"g": 71,
"b": 39
},
"hsl": {
"h": 14.222,
"s": 63.38,
"l": 41.765
},
"oklch": {
"l": 0.53018,
"c": 0.1426,
"h": 37.5
},
"luminance": 0.13652
}Semantic roles & 50–950 ramp
primary
#AE4727
secondary
#6BB0C6
accent
#BFE641
background
#FDF7F6
surface
#FBEEEB
border
#D4C9C6
text
#150A05
muted
#837C7A