#AE4540#AE4540

#AE4540 is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.1% C 0.139 H 25.6°. Best body text is #FFFFFF at 5.64:1 contrast (WCAG AA passes).

Color values

HEX	#AE4540
RGB	rgb(174, 69, 64)
HSL	hsl(3, 46%, 47%)
HSV	hsv(3, 63%, 68%)
CMYK	cmyk(0%, 60.3%, 63.2%, 31.8%)
CIE-LAB	lab(43.69, 42.60, 25.16)
CIE-LCH	lch(43.69, 49.48, 30.56°)
OKLab	oklab(53.09% 0.1251 0.0601)
OKLCH	oklch(53.09% 0.139 25.6)
XYZ	xyz(20.5110, 13.6278, 6.3998)
Luminance	0.1363 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE4540 #40A9AE

analogous

#AE4072 #AE4540 #AE7C40

triadic

#AE4540 #40AE45 #4540AE

tetradic

#AE4540 #72AE40 #40A9AE #7C40AE

square

#AE4540 #72AE40 #40A9AE #7C40AE

split-complementary

#AE4540 #40AE7C #4072AE

monochromatic

#55221F #813330 #AE4540 #C66965 #D79592

Accessibility & contrast

On white

5.64

#AE4540 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#AE4540 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE4540

5.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE4540	#FFFFFF	#000000	##FFFFFF
##AE4540	1.00	5.64	3.73	5.64
#FFFFFF	5.64	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#60593F

Deuteranopia (green-blind)

#7A703D

Tritanopia (blue-blind)

#BE3045

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ae4540;
/* rgb */ color: rgb(174, 69, 64);
/* oklch */ color: oklch(53.1% 0.139 25.6);

Tailwind

colors: {
  custom: {
    50: '#cc7d75',
    500: '#ae4540',
    950: '#000000',
  },
}

SCSS

$custom: #ae4540;
$custom-light: #cc7d75;
$custom-dark: #000000;

JSON

{
  "hex": "#ae4540",
  "rgb": {
    "r": 174,
    "g": 69,
    "b": 64
  },
  "hsl": {
    "h": 2.727,
    "s": 46.218,
    "l": 46.667
  },
  "oklch": {
    "l": 0.53093,
    "c": 0.13878,
    "h": 25.6
  },
  "luminance": 0.13625
}

Semantic roles & 50–950 ramp

primary

#AE4540

secondary

#88BFC2

accent

#D0D652

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#150A08

muted

#837C7B

Preview Lab

Preview with #AE4540

Body copy rendered with the generated semantic roles for this colour.

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