#AE4440#AE4440

#AE4440 is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.0% C 0.140 H 25.2°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).

Color values

HEX	#AE4440
RGB	rgb(174, 68, 64)
HSL	hsl(2, 46%, 47%)
HSV	hsv(2, 63%, 68%)
CMYK	cmyk(0%, 60.9%, 63.2%, 31.8%)
CIE-LAB	lab(43.52, 43.08, 24.93)
CIE-LCH	lch(43.52, 49.77, 30.06°)
OKLab	oklab(52.96% 0.1266 0.0596)
OKLCH	oklch(52.96% 0.14 25.2)
XYZ	xyz(20.4500, 13.5058, 6.3795)
Luminance	0.1350 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE4440 #40AAAE

analogous

#AE4073 #AE4440 #AE7B40

triadic

#AE4440 #40AE44 #4440AE

tetradic

#AE4440 #73AE40 #40AAAE #7B40AE

square

#AE4440 #73AE40 #40AAAE #7B40AE

split-complementary

#AE4440 #40AE7B #4073AE

monochromatic

#55211F #813330 #AE4440 #C66865 #D79492

Accessibility & contrast

On white

5.67

#AE4440 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#AE4440 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE4440

5.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE4440	#FFFFFF	#000000	##FFFFFF
##AE4440	1.00	5.67	3.70	5.67
#FFFFFF	5.67	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F593F

Deuteranopia (green-blind)

#7A6F3D

Tritanopia (blue-blind)

#BE2F44

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ae4440;
/* rgb */ color: rgb(174, 68, 64);
/* oklch */ color: oklch(53.0% 0.140 25.2);

Tailwind

colors: {
  custom: {
    50: '#cc7c75',
    500: '#ae4440',
    950: '#000000',
  },
}

SCSS

$custom: #ae4440;
$custom-light: #cc7c75;
$custom-dark: #000000;

JSON

{
  "hex": "#ae4440",
  "rgb": {
    "r": 174,
    "g": 68,
    "b": 64
  },
  "hsl": {
    "h": 2.182,
    "s": 46.218,
    "l": 46.667
  },
  "oklch": {
    "l": 0.52958,
    "c": 0.13991,
    "h": 25.2
  },
  "luminance": 0.13503
}

Semantic roles & 50–950 ramp

primary

#AE4440

secondary

#88C0C2

accent

#D1D652

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#150A08

muted

#837C7B

Preview Lab

Preview with #AE4440

Body copy rendered with the generated semantic roles for this colour.

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