#AE4438#AE4438

#AE4438 is a mid, vivid red. Relative luminance 0.134; OKLCH L 52.8% C 0.141 H 29.1°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#AE4438
RGB	rgb(174, 68, 56)
HSL	hsl(6, 51%, 45%)
HSV	hsv(6, 68%, 68%)
CMYK	cmyk(0%, 60.9%, 67.8%, 31.8%)
CIE-LAB	lab(43.39, 42.58, 29.53)
CIE-LCH	lch(43.39, 51.82, 34.75°)
OKLab	oklab(52.82% 0.1235 0.0688)
OKLCH	oklch(52.82% 0.141 29.1)
XYZ	xyz(20.2385, 13.4211, 5.2654)
Luminance	0.1342 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE4438 #38A2AE

analogous

#AE3867 #AE4438 #AE7F38

triadic

#AE4438 #38AE44 #4438AE

tetradic

#AE4438 #67AE38 #38A2AE #7F38AE

square

#AE4438 #67AE38 #38A2AE #7F38AE

split-complementary

#AE4438 #38AE7F #3867AE

monochromatic

#51201A #803229 #AE4438 #CA6559 #D99088

Accessibility & contrast

On white

5.70

#AE4438 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#AE4438 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE4438

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE4438	#FFFFFF	#000000	##FFFFFF
##AE4438	1.00	5.70	3.68	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605836

Deuteranopia (green-blind)

#7A6F35

Tritanopia (blue-blind)

#BF2D42

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ae4438;
/* rgb */ color: rgb(174, 68, 56);
/* oklch */ color: oklch(52.8% 0.141 29.1);

Tailwind

colors: {
  custom: {
    50: '#cd7c6f',
    500: '#ae4438',
    950: '#000000',
  },
}

SCSS

$custom: #ae4438;
$custom-light: #cd7c6f;
$custom-dark: #000000;

JSON

{
  "hex": "#ae4438",
  "rgb": {
    "r": 174,
    "g": 68,
    "b": 56
  },
  "hsl": {
    "h": 6.102,
    "s": 51.304,
    "l": 45.098
  },
  "oklch": {
    "l": 0.52824,
    "c": 0.14137,
    "h": 29.1
  },
  "luminance": 0.13418
}

Semantic roles & 50–950 ramp

primary

#AE4438

secondary

#7FBCC3

accent

#CCDB4D

background

#FDF7F6

surface

#FAEEEC

border

#D3C9C7

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AE4438

Body copy rendered with the generated semantic roles for this colour.

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