#AE4437#AE4437

#AE4437 is a mid, vivid red. Relative luminance 0.134; OKLCH L 52.8% C 0.142 H 29.6°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#AE4437
RGB	rgb(174, 68, 55)
HSL	hsl(7, 52%, 45%)
HSV	hsv(7, 68%, 68%)
CMYK	cmyk(0%, 60.9%, 68.4%, 31.8%)
CIE-LAB	lab(43.38, 42.52, 30.10)
CIE-LCH	lch(43.38, 52.10, 35.30°)
OKLab	oklab(52.81% 0.1231 0.0699)
OKLCH	oklch(52.81% 0.142 29.6)
XYZ	xyz(20.2143, 13.4115, 5.1379)
Luminance	0.1341 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE4437 #37A1AE

analogous

#AE3765 #AE4437 #AE8037

triadic

#AE4437 #37AE44 #4437AE

tetradic

#AE4437 #65AE37 #37A1AE #8037AE

square

#AE4437 #65AE37 #37A1AE #8037AE

split-complementary

#AE4437 #37AE80 #3765AE

monochromatic

#51201A #7F3228 #AE4437 #CA6458 #D98F86

Accessibility & contrast

On white

5.70

#AE4437 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#AE4437 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE4437

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE4437	#FFFFFF	#000000	##FFFFFF
##AE4437	1.00	5.70	3.68	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605835

Deuteranopia (green-blind)

#7B6F34

Tritanopia (blue-blind)

#BF2D41

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ae4437;
/* rgb */ color: rgb(174, 68, 55);
/* oklch */ color: oklch(52.8% 0.142 29.6);

Tailwind

colors: {
  custom: {
    50: '#cd7c6e',
    500: '#ae4437',
    950: '#000000',
  },
}

SCSS

$custom: #ae4437;
$custom-light: #cd7c6e;
$custom-dark: #000000;

JSON

{
  "hex": "#ae4437",
  "rgb": {
    "r": 174,
    "g": 68,
    "b": 55
  },
  "hsl": {
    "h": 6.555,
    "s": 51.965,
    "l": 44.902
  },
  "oklch": {
    "l": 0.52809,
    "c": 0.14158,
    "h": 29.6
  },
  "luminance": 0.13409
}

Semantic roles & 50–950 ramp

primary

#AE4437

secondary

#7EBBC3

accent

#CCDB4C

background

#FDF7F6

surface

#FAEEEC

border

#D3C9C7

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AE4437

Body copy rendered with the generated semantic roles for this colour.

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