#AE4430#AE4430

#AE4430 is a mid, vivid red. Relative luminance 0.133; OKLCH L 52.7% C 0.143 H 32.6°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).

Color values

HEX	#AE4430
RGB	rgb(174, 68, 48)
HSL	hsl(10, 57%, 44%)
HSV	hsv(10, 72%, 68%)
CMYK	cmyk(0%, 60.9%, 72.4%, 31.8%)
CIE-LAB	lab(43.28, 42.15, 34.02)
CIE-LCH	lch(43.28, 54.16, 38.91°)
OKLab	oklab(52.71% 0.1206 0.0772)
OKLCH	oklch(52.71% 0.143 32.6)
XYZ	xyz(20.0582, 13.3491, 4.3161)
Luminance	0.1335 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE4430 #309AAE

analogous

#AE305B #AE4430 #AE8330

triadic

#AE4430 #30AE44 #4430AE

tetradic

#AE4430 #5BAE30 #309AAE #8330AE

square

#AE4430 #5BAE30 #309AAE #8330AE

split-complementary

#AE4430 #30AE83 #305BAE

monochromatic

#4E1F16 #7E3123 #AE4430 #CE624D #DB8C7D

Accessibility & contrast

On white

5.72

#AE4430 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#AE4430 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE4430

5.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE4430	#FFFFFF	#000000	##FFFFFF
##AE4430	1.00	5.72	3.67	5.72
#FFFFFF	5.72	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#61582D

Deuteranopia (green-blind)

#7B6F2D

Tritanopia (blue-blind)

#BF2C40

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ae4430;
/* rgb */ color: rgb(174, 68, 48);
/* oklch */ color: oklch(52.7% 0.143 32.6);

Tailwind

colors: {
  custom: {
    50: '#cd7c69',
    500: '#ae4430',
    950: '#000000',
  },
}

SCSS

$custom: #ae4430;
$custom-light: #cd7c69;
$custom-dark: #000000;

JSON

{
  "hex": "#ae4430",
  "rgb": {
    "r": 174,
    "g": 68,
    "b": 48
  },
  "hsl": {
    "h": 9.524,
    "s": 56.757,
    "l": 43.529
  },
  "oklch": {
    "l": 0.5271,
    "c": 0.14318,
    "h": 32.6
  },
  "luminance": 0.13346
}

Semantic roles & 50–950 ramp

primary

#AE4430

secondary

#76B8C4

accent

#C8E048

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AE4430

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →