#AE4429#AE4429
#AE4429 is a mid, vivid red. Relative luminance 0.133; OKLCH L 52.6% C 0.145 H 35.3°. Best body text is #FFFFFF at 5.74:1 contrast (WCAG AA passes).
Color values
| HEX | #AE4429 |
|---|---|
| RGB | rgb(174, 68, 41) |
| HSL | hsl(12, 62%, 42%) |
| HSV | hsv(12, 76%, 68%) |
| CMYK | cmyk(0%, 60.9%, 76.4%, 31.8%) |
| CIE-LAB | lab(43.21, 41.83, 37.80) |
| CIE-LCH | lch(43.21, 56.38, 42.11°) |
| OKLab | oklab(52.63% 0.1182 0.0838) |
| OKLCH | oklch(52.63% 0.145 35.3) |
| XYZ | xyz(19.9250, 13.2958, 3.6145) |
| Luminance | 0.1329 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rusty Red
#AF2F0D
ΔE00 4.64
Brick
#A03623
ΔE00 4.72
Brownish Red
#9E3623
ΔE00 5.02
Rust
#B7410E
ΔE00 5.21
Rust (survey)
#A83C09
ΔE00 5.63
Sienna
#A0522D
ΔE00 5.87
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE4429 #2993AE
analogous
#AE2951 #AE4429 #AE8629
triadic
#AE4429 #29AE44 #4429AE
tetradic
#AE4429 #51AE29 #2993AE #8629AE
square
#AE4429 #51AE29 #2993AE #8629AE
split-complementary
#AE4429 #29AE86 #2951AE
monochromatic
#4B1D12 #7C311D #AE4429 #D25F42 #DE8973
Accessibility & contrast
On white
5.74
#AE4429 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.66
#AE4429 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE4429
5.74:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE4429 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE4429 | 1.00 | 5.74 | 3.66 | 5.74 |
| #FFFFFF | 5.74 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.66 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.74 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#615725
Deuteranopia (green-blind)
#7C6F26
Tritanopia (blue-blind)
#BF2B3E
Achromatopsia (no color)
#666666
Design tokens & code
CSS
--color: #ae4429; /* rgb */ color: rgb(174, 68, 41); /* oklch */ color: oklch(52.6% 0.145 35.3);
Tailwind
colors: {
custom: {
50: '#ce7c64',
500: '#ae4429',
950: '#000000',
},
}SCSS
$custom: #ae4429; $custom-light: #ce7c64; $custom-dark: #000000;
JSON
{
"hex": "#ae4429",
"rgb": {
"r": 174,
"g": 68,
"b": 41
},
"hsl": {
"h": 12.18,
"s": 61.86,
"l": 42.157
},
"oklch": {
"l": 0.52625,
"c": 0.14491,
"h": 35.3
},
"luminance": 0.13293
}Semantic roles & 50–950 ramp
primary
#AE4429
secondary
#6DB4C5
accent
#C4E543
background
#FDF7F6
surface
#FBEEEB
border
#D4C9C6
text
#150A05
muted
#837C7A