#AE43AD#AE43AD

#AE43AD is a mid, vivid purple. Relative luminance 0.160; OKLCH L 56.7% C 0.188 H 328.1°. Best body text is #FFFFFF at 4.99:1 contrast (WCAG AA passes).

Color values

HEX	#AE43AD
RGB	rgb(174, 67, 173)
HSL	hsl(301, 44%, 47%)
HSV	hsv(301, 61%, 68%)
CMYK	cmyk(0%, 61.5%, 0.6%, 31.8%)
CIE-LAB	lab(47.02, 57.08, -36.01)
CIE-LCH	lch(47.02, 67.49, 327.76°)
OKLab	oklab(56.75% 0.1594 -0.0993)
OKLCH	oklch(56.75% 0.188 328.1)
XYZ	xyz(27.0052, 16.0319, 41.1991)
Luminance	0.1603 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE43AD #43AE44

analogous

#7A43AE #AE43AD #AE4377

triadic

#AE43AD #ADAE43 #43ADAE

tetradic

#AE43AD #AE7A43 #43AE44 #4377AE

square

#AE43AD #AE7A43 #43AE44 #4377AE

split-complementary

#AE43AD #77AE43 #43AE7A

monochromatic

#562155 #823281 #AE43AD #C569C4 #D695D6

Accessibility & contrast

On white

4.99

#AE43AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.21

#AE43AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE43AD

4.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE43AD	#FFFFFF	#000000	##FFFFFF
##AE43AD	1.00	4.99	4.21	4.99
#FFFFFF	4.99	1.00	21.00	1.00
#000000	4.21	21.00	1.00	21.00
##FFFFFF	4.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3766B0

Deuteranopia (green-blind)

#5D74AA

Tritanopia (blue-blind)

#B35072

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #ae43ad;
/* rgb */ color: rgb(174, 67, 173);
/* oklch */ color: oklch(56.7% 0.188 328.1);

Tailwind

colors: {
  custom: {
    50: '#c97ec6',
    500: '#ae43ad',
    950: '#000000',
  },
}

SCSS

$custom: #ae43ad;
$custom-light: #c97ec6;
$custom-dark: #000000;

JSON

{
  "hex": "#ae43ad",
  "rgb": {
    "r": 174,
    "g": 67,
    "b": 173
  },
  "hsl": {
    "h": 300.561,
    "s": 44.398,
    "l": 47.255
  },
  "oklch": {
    "l": 0.56745,
    "c": 0.1878,
    "h": 328.1
  },
  "luminance": 0.1603
}

Semantic roles & 50–950 ramp

primary

#AE43AD

secondary

#8BC28B

accent

#D45554

background

#FCF8FC

surface

#F9EFF8

border

#D2CAD1

text

#140A13

muted

#827C82

Preview Lab

Preview with #AE43AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →