#AE412B#AE412B

#AE412B is a mid, vivid red. Relative luminance 0.130; OKLCH L 52.2% C 0.147 H 33.3°. Best body text is #FFFFFF at 5.85:1 contrast (WCAG AA passes).

Color values

HEX	#AE412B
RGB	rgb(174, 65, 43)
HSL	hsl(10, 60%, 43%)
HSV	hsv(10, 75%, 68%)
CMYK	cmyk(0%, 62.6%, 75.3%, 31.8%)
CIE-LAB	lab(42.70, 43.31, 36.17)
CIE-LCH	lch(42.70, 56.43, 39.86°)
OKLab	oklab(52.25% 0.1232 0.0808)
OKLCH	oklch(52.25% 0.147 33.3)
XYZ	xyz(19.7840, 12.9565, 3.7441)
Luminance	0.1295 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE412B #2B98AE

analogous

#AE2B57 #AE412B #AE822B

triadic

#AE412B #2BAE41 #412BAE

tetradic

#AE412B #57AE2B #2B98AE #822BAE

square

#AE412B #57AE2B #2B98AE #822BAE

split-complementary

#AE412B #2BAE82 #2B57AE

monochromatic

#4C1C13 #7D2F1F #AE412B #D15D45 #DD8876

Accessibility & contrast

On white

5.85

#AE412B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.59

#AE412B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE412B

5.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE412B	#FFFFFF	#000000	##FFFFFF
##AE412B	1.00	5.85	3.59	5.85
#FFFFFF	5.85	1.00	21.00	1.00
#000000	3.59	21.00	1.00	21.00
##FFFFFF	5.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5628

Deuteranopia (green-blind)

#7A6E27

Tritanopia (blue-blind)

#BF263C

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ae412b;
/* rgb */ color: rgb(174, 65, 43);
/* oklch */ color: oklch(52.2% 0.147 33.3);

Tailwind

colors: {
  custom: {
    50: '#ce7a65',
    500: '#ae412b',
    950: '#000000',
  },
}

SCSS

$custom: #ae412b;
$custom-light: #ce7a65;
$custom-dark: #000000;

JSON

{
  "hex": "#ae412b",
  "rgb": {
    "r": 174,
    "g": 65,
    "b": 43
  },
  "hsl": {
    "h": 10.076,
    "s": 60.369,
    "l": 42.549
  },
  "oklch": {
    "l": 0.52248,
    "c": 0.14732,
    "h": 33.3
  },
  "luminance": 0.12954
}

Semantic roles & 50–950 ramp

primary

#AE412B

secondary

#70B7C5

accent

#C9E444

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150906

muted

#837B7A

Preview Lab

Preview with #AE412B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →