#AE40A4#AE40A4

#AE40A4 is a mid, vivid purple. Relative luminance 0.153; OKLCH L 55.9% C 0.185 H 331.5°. Best body text is #FFFFFF at 5.16:1 contrast (WCAG AA passes).

Color values

HEX	#AE40A4
RGB	rgb(174, 64, 164)
HSL	hsl(305, 46%, 47%)
HSV	hsv(305, 63%, 68%)
CMYK	cmyk(0%, 63.2%, 5.7%, 31.8%)
CIE-LAB	lab(46.11, 56.83, -32.12)
CIE-LCH	lch(46.11, 65.28, 330.53°)
OKLab	oklab(55.94% 0.1622 -0.0881)
OKLCH	oklch(55.94% 0.185 331.5)
XYZ	xyz(25.9897, 15.3477, 36.7083)
Luminance	0.1535 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE40A4 #40AE4A

analogous

#8140AE #AE40A4 #AE406D

triadic

#AE40A4 #A4AE40 #40A4AE

tetradic

#AE40A4 #AE8140 #40AE4A #406DAE

square

#AE40A4 #AE8140 #40AE4A #406DAE

split-complementary

#AE40A4 #6DAE40 #40AE81

monochromatic

#551F50 #81307A #AE40A4 #C665BD #D792D0

Accessibility & contrast

On white

5.16

#AE40A4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.07

#AE40A4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE40A4

5.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE40A4	#FFFFFF	#000000	##FFFFFF
##AE40A4	1.00	5.16	4.07	5.16
#FFFFFF	5.16	1.00	21.00	1.00
#000000	4.07	21.00	1.00	21.00
##FFFFFF	5.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3A63A7

Deuteranopia (green-blind)

#5F73A1

Tritanopia (blue-blind)

#B54A6C

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #ae40a4;
/* rgb */ color: rgb(174, 64, 164);
/* oklch */ color: oklch(55.9% 0.185 331.5);

Tailwind

colors: {
  custom: {
    50: '#c97cbf',
    500: '#ae40a4',
    950: '#000000',
  },
}

SCSS

$custom: #ae40a4;
$custom-light: #c97cbf;
$custom-dark: #000000;

JSON

{
  "hex": "#ae40a4",
  "rgb": {
    "r": 174,
    "g": 64,
    "b": 164
  },
  "hsl": {
    "h": 305.455,
    "s": 46.218,
    "l": 46.667
  },
  "oklch": {
    "l": 0.55938,
    "c": 0.18458,
    "h": 331.5
  },
  "luminance": 0.15346
}

Semantic roles & 50–950 ramp

primary

#AE40A4

secondary

#88C28D

accent

#D65E52

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140A12

muted

#827C81

Preview Lab

Preview with #AE40A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →