#AE40A3#AE40A3

#AE40A3 is a mid, vivid purple. Relative luminance 0.153; OKLCH L 55.9% C 0.184 H 331.9°. Best body text is #FFFFFF at 5.17:1 contrast (WCAG AA passes).

Color values

HEX	#AE40A3
RGB	rgb(174, 64, 163)
HSL	hsl(306, 46%, 47%)
HSV	hsv(306, 63%, 68%)
CMYK	cmyk(0%, 63.2%, 6.3%, 31.8%)
CIE-LAB	lab(46.06, 56.67, -31.60)
CIE-LCH	lch(46.06, 64.88, 330.85°)
OKLab	oklab(55.89% 0.1621 -0.0866)
OKLCH	oklch(55.89% 0.184 331.9)
XYZ	xyz(25.8998, 15.3117, 36.2346)
Luminance	0.1531 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE40A3 #40AE4B

analogous

#8240AE #AE40A3 #AE406C

triadic

#AE40A3 #A3AE40 #40A3AE

tetradic

#AE40A3 #AE8240 #40AE4B #406CAE

square

#AE40A3 #AE8240 #40AE4B #406CAE

split-complementary

#AE40A3 #6CAE40 #40AE82

monochromatic

#551F4F #813079 #AE40A3 #C665BD #D792D0

Accessibility & contrast

On white

5.17

#AE40A3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.06

#AE40A3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE40A3

5.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE40A3	#FFFFFF	#000000	##FFFFFF
##AE40A3	1.00	5.17	4.06	5.17
#FFFFFF	5.17	1.00	21.00	1.00
#000000	4.06	21.00	1.00	21.00
##FFFFFF	5.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3B63A6

Deuteranopia (green-blind)

#6073A0

Tritanopia (blue-blind)

#B54A6C

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #ae40a3;
/* rgb */ color: rgb(174, 64, 163);
/* oklch */ color: oklch(55.9% 0.184 331.9);

Tailwind

colors: {
  custom: {
    50: '#c97cbe',
    500: '#ae40a3',
    950: '#000000',
  },
}

SCSS

$custom: #ae40a3;
$custom-light: #c97cbe;
$custom-dark: #000000;

JSON

{
  "hex": "#ae40a3",
  "rgb": {
    "r": 174,
    "g": 64,
    "b": 163
  },
  "hsl": {
    "h": 306,
    "s": 46.218,
    "l": 46.667
  },
  "oklch": {
    "l": 0.55887,
    "c": 0.18378,
    "h": 331.9
  },
  "luminance": 0.1531
}

Semantic roles & 50–950 ramp

primary

#AE40A3

secondary

#88C28E

accent

#D65F52

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140A12

muted

#827C81

Preview Lab

Preview with #AE40A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →