#AE404C#AE404C

#AE404C is a mid, vivid red. Relative luminance 0.132; OKLCH L 52.7% C 0.144 H 17.1°. Best body text is #FFFFFF at 5.77:1 contrast (WCAG AA passes).

Color values

HEX	#AE404C
RGB	rgb(174, 64, 76)
HSL	hsl(353, 46%, 47%)
HSV	hsv(353, 63%, 68%)
CMYK	cmyk(0%, 63.2%, 56.3%, 31.8%)
CIE-LAB	lab(43.05, 45.80, 17.01)
CIE-LCH	lch(43.05, 48.86, 20.38°)
OKLab	oklab(52.68% 0.1373 0.0422)
OKLCH	oklch(52.68% 0.144 17.1)
XYZ	xyz(20.5953, 13.1899, 8.2975)
Luminance	0.1319 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE404C #40AEA2

analogous

#AE4083 #AE404C #AE6B40

triadic

#AE404C #4CAE40 #404CAE

tetradic

#AE404C #83AE40 #40AEA2 #6B40AE

square

#AE404C #83AE40 #40AEA2 #6B40AE

split-complementary

#AE404C #40AE6B #4083AE

monochromatic

#551F25 #813038 #AE404C #C66570 #D79299

Accessibility & contrast

On white

5.77

#AE404C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#AE404C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE404C

5.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE404C	#FFFFFF	#000000	##FFFFFF
##AE404C	1.00	5.77	3.64	5.77
#FFFFFF	5.77	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B574C

Deuteranopia (green-blind)

#776E49

Tritanopia (blue-blind)

#BE2C45

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ae404c;
/* rgb */ color: rgb(174, 64, 76);
/* oklch */ color: oklch(52.7% 0.144 17.1);

Tailwind

colors: {
  custom: {
    50: '#cc7a7d',
    500: '#ae404c',
    950: '#000000',
  },
}

SCSS

$custom: #ae404c;
$custom-light: #cc7a7d;
$custom-dark: #000000;

JSON

{
  "hex": "#ae404c",
  "rgb": {
    "r": 174,
    "g": 64,
    "b": 76
  },
  "hsl": {
    "h": 353.455,
    "s": 46.218,
    "l": 46.667
  },
  "oklch": {
    "l": 0.5268,
    "c": 0.14359,
    "h": 17.1
  },
  "luminance": 0.13187
}

Semantic roles & 50–950 ramp

primary

#AE404C

secondary

#88C2BC

accent

#D6C752

background

#FDF7F7

surface

#FAEEEE

border

#D3C9C9

text

#140A09

muted

#837C7B

Preview Lab

Preview with #AE404C

Body copy rendered with the generated semantic roles for this colour.

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