#AE404B#AE404B

#AE404B is a mid, vivid red. Relative luminance 0.132; OKLCH L 52.7% C 0.144 H 17.6°. Best body text is #FFFFFF at 5.78:1 contrast (WCAG AA passes).

Color values

HEX	#AE404B
RGB	rgb(174, 64, 75)
HSL	hsl(354, 46%, 47%)
HSV	hsv(354, 63%, 68%)
CMYK	cmyk(0%, 63.2%, 56.9%, 31.8%)
CIE-LAB	lab(43.03, 45.72, 17.60)
CIE-LCH	lch(43.03, 48.99, 21.06°)
OKLab	oklab(52.66% 0.1368 0.0435)
OKLCH	oklch(52.66% 0.144 17.6)
XYZ	xyz(20.5608, 13.1761, 8.1158)
Luminance	0.1317 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE404B #40AEA3

analogous

#AE4082 #AE404B #AE6C40

triadic

#AE404B #4BAE40 #404BAE

tetradic

#AE404B #82AE40 #40AEA3 #6C40AE

square

#AE404B #82AE40 #40AEA3 #6C40AE

split-complementary

#AE404B #40AE6C #4082AE

monochromatic

#551F24 #813038 #AE404B #C6656F #D79299

Accessibility & contrast

On white

5.78

#AE404B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.63

#AE404B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE404B

5.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE404B	#FFFFFF	#000000	##FFFFFF
##AE404B	1.00	5.78	3.63	5.78
#FFFFFF	5.78	1.00	21.00	1.00
#000000	3.63	21.00	1.00	21.00
##FFFFFF	5.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B574B

Deuteranopia (green-blind)

#776E48

Tritanopia (blue-blind)

#BE2C45

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ae404b;
/* rgb */ color: rgb(174, 64, 75);
/* oklch */ color: oklch(52.7% 0.144 17.6);

Tailwind

colors: {
  custom: {
    50: '#cc7a7d',
    500: '#ae404b',
    950: '#000000',
  },
}

SCSS

$custom: #ae404b;
$custom-light: #cc7a7d;
$custom-dark: #000000;

JSON

{
  "hex": "#ae404b",
  "rgb": {
    "r": 174,
    "g": 64,
    "b": 75
  },
  "hsl": {
    "h": 354,
    "s": 46.218,
    "l": 46.667
  },
  "oklch": {
    "l": 0.52658,
    "c": 0.1436,
    "h": 17.6
  },
  "luminance": 0.13173
}

Semantic roles & 50–950 ramp

primary

#AE404B

secondary

#88C2BC

accent

#D6C952

background

#FDF7F7

surface

#FAEEEE

border

#D3C9C9

text

#140A09

muted

#837C7B

Preview Lab

Preview with #AE404B

Body copy rendered with the generated semantic roles for this colour.

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