#AE381B#AE381B

#AE381B is a mid, vivid red. Relative luminance 0.119; OKLCH L 51.0% C 0.159 H 34.7°. Best body text is #FFFFFF at 6.21:1 contrast (WCAG AA passes).

Color values

HEX	#AE381B
RGB	rgb(174, 56, 27)
HSL	hsl(12, 73%, 39%)
HSV	hsv(12, 84%, 68%)
CMYK	cmyk(0%, 67.8%, 84.5%, 31.8%)
CIE-LAB	lab(41.07, 46.71, 42.86)
CIE-LCH	lch(41.07, 63.40, 42.54°)
OKLab	oklab(50.98% 0.1308 0.0904)
OKLCH	oklch(50.98% 0.159 34.7)
XYZ	xyz(19.0698, 11.9090, 2.3312)
Luminance	0.1191 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE381B #1B91AE

analogous

#AE1B47 #AE381B #AE821B

triadic

#AE381B #1BAE38 #381BAE

tetradic

#AE381B #47AE1B #1B91AE #821BAE

square

#AE381B #47AE1B #1B91AE #821BAE

split-complementary

#AE381B #1BAE82 #1B47AE

monochromatic

#44160B #792713 #AE381B #DE4C28 #E6785D

Accessibility & contrast

On white

6.21

#AE381B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.38

#AE381B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE381B

6.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE381B	#FFFFFF	#000000	##FFFFFF
##AE381B	1.00	6.21	3.38	6.21
#FFFFFF	6.21	1.00	21.00	1.00
#000000	3.38	21.00	1.00	21.00
##FFFFFF	6.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5016

Deuteranopia (green-blind)

#786B15

Tritanopia (blue-blind)

#C01033

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ae381b;
/* rgb */ color: rgb(174, 56, 27);
/* oklch */ color: oklch(51.0% 0.159 34.7);

Tailwind

colors: {
  custom: {
    50: '#cf755a',
    500: '#ae381b',
    950: '#000000',
  },
}

SCSS

$custom: #ae381b;
$custom-light: #cf755a;
$custom-dark: #000000;

JSON

{
  "hex": "#ae381b",
  "rgb": {
    "r": 174,
    "g": 56,
    "b": 27
  },
  "hsl": {
    "h": 11.837,
    "s": 73.134,
    "l": 39.412
  },
  "oklch": {
    "l": 0.50977,
    "c": 0.15901,
    "h": 34.7
  },
  "luminance": 0.11906
}

Semantic roles & 50–950 ramp

primary

#AE381B

secondary

#5BB4CA

accent

#CCF038

background

#FEF7F5

surface

#FCEDE9

border

#D5C8C5

text

#160904

muted

#847B79

Preview Lab

Preview with #AE381B

Body copy rendered with the generated semantic roles for this colour.

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