#AE37A3#AE37A3

#AE37A3 is a mid, vivid purple. Relative luminance 0.144; OKLCH L 55.0% C 0.196 H 331.8°. Best body text is #FFFFFF at 5.42:1 contrast (WCAG AA passes).

Color values

HEX	#AE37A3
RGB	rgb(174, 55, 163)
HSL	hsl(306, 52%, 45%)
HSV	hsv(306, 68%, 68%)
CMYK	cmyk(0%, 68.4%, 6.3%, 31.8%)
CIE-LAB	lab(44.77, 60.26, -33.62)
CIE-LCH	lch(44.77, 69.00, 330.84°)
OKLab	oklab(54.95% 0.1725 -0.0923)
OKLCH	oklch(54.95% 0.196 331.8)
XYZ	xyz(25.4326, 14.3774, 36.0788)
Luminance	0.1437 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE37A3 #37AE42

analogous

#7D37AE #AE37A3 #AE3768

triadic

#AE37A3 #A3AE37 #37A3AE

tetradic

#AE37A3 #AE7D37 #37AE42 #3768AE

square

#AE37A3 #AE7D37 #37AE42 #3768AE

split-complementary

#AE37A3 #68AE37 #37AE7D

monochromatic

#511A4C #7F2877 #AE37A3 #CA58C0 #D986D1

Accessibility & contrast

On white

5.42

#AE37A3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#AE37A3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE37A3

5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE37A3	#FFFFFF	#000000	##FFFFFF
##AE37A3	1.00	5.42	3.87	5.42
#FFFFFF	5.42	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#305FA6

Deuteranopia (green-blind)

#5B70A0

Tritanopia (blue-blind)

#B54368

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ae37a3;
/* rgb */ color: rgb(174, 55, 163);
/* oklch */ color: oklch(55.0% 0.196 331.8);

Tailwind

colors: {
  custom: {
    50: '#ca78be',
    500: '#ae37a3',
    950: '#000000',
  },
}

SCSS

$custom: #ae37a3;
$custom-light: #ca78be;
$custom-dark: #000000;

JSON

{
  "hex": "#ae37a3",
  "rgb": {
    "r": 174,
    "g": 55,
    "b": 163
  },
  "hsl": {
    "h": 305.546,
    "s": 51.965,
    "l": 44.902
  },
  "oklch": {
    "l": 0.54952,
    "c": 0.19566,
    "h": 331.8
  },
  "luminance": 0.14375
}

Semantic roles & 50–950 ramp

primary

#AE37A3

secondary

#7EC384

accent

#DB5A4C

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140A12

muted

#827C81

Preview Lab

Preview with #AE37A3

Body copy rendered with the generated semantic roles for this colour.

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